INSIDE THIS ISSUE Master The Pivot “P ivot” has been one of the defining words to describe business practices since March 2020. This issue of Shooting Industry highlights several ways dealers and range operators have continued to adjust to this latest iteration of the “new normal” — as well as insights from SI contributors on developing an annual marketing plan ( pp. 52–54 ), staying “retail relevant” in 2022 ( pp. 56–57 ), putting rising prices into context (pp. 30–31 ) and more. Welcome to Shooting Industry ’s first of two 2022 New Business Year Editions. DECEMBER 2021 FORECASTING FUTURE BUSINESS Forecasting business in the new year, Tim Barker interviews a panel of dealers — asking them “7 burning questions for 2022” — while NASGW President Kenyon Gleason shares the perspectives from two wholesalers on their predictions in “Forecasting The Future.” A common theme runs in both stories: the need to stay nimble and make adjustments as things change. 2022 NEW PRODUCT SHOWCASE Answering the ever-present “what’s new?” question becomes a whole lot easier for Shooting Industry readers thanks to resources like the 2022 New Product Showcase. While getting new products in hand presents its own challenges, the first installment of this three-part showcase highlights a collection of products dealers can expect to see in 2022. BUYER’S GUIDE UPDATE Whether you’re a manufacturer, wholesaler, dealer or other industry professional, The Greatest Buyer’s Guide In The Universe is your launchpad for hundreds of new- year connections. See pp. 78–128 for the Industry Index and Distributor Directory. COMING IN JANUARY Like what you see in this issue? Shooting Industry ’s January 2022 edition will deliver more of the same — including dealers’ keys to success, additional insights on video marketing trends, tips for selling online, Southwick Associates’ annual business forecast, Part 2 of the 2022 New Product Showcase and more. Let your voice be heard! Send any feedback to the SI team: comments@ shootingindustry.com. SI FEATURE HIGHLIGHT “The Roadmap To Marketing Success” By Ashley McGee PAGE 52 6 Shooting Industry December 2021 Corporate Officers THOMAS HOLLANDER, RANDY MOLDÉ, MARJORIE YOUNG Editor JADE MOLDAE Publisher Emeritus RUSS THURMAN Associate Editor JENNA BUCKLEY Art Director NATALIE HARGER Advertising & Marketing Mgr. PAULA IWANSKI Production Manager KEVIN LEWIS Website Manager LORINDA MASSEY Staff Photographer JOSEPH NOVELOZO Editorial Review CONSOL TORRES Contributing Editors CAROLEE ANITA BOYLES, TIM BARKER, ASHLEY MCGEE, MASSAD AYOOB, SHARI LEGATE, KEN PERROTTE, PAT COVERT, SHANNON FARLOW, DOUG VANDERWOUDE, MIA ANSTINE, GREG STAUNTON NATIONAL ADVERTISING SALES (800) 537-3006 advertising@fmghq.com North East TOM VOREL tom.vorel@fmghq.com (888) 426-4470 South East PAULA IWANSKI paula.iwanski@fmghq.com (800) 533-7988 West DELANO AMAGUIN delano.amaguin@fmghq.com (888) 732-6461 International AMY TANGUAY amy.tanguay@pubdev.com (888) 651-7567 Online Traffic Manager LORI ROBBINS lori.robbins@fmghq.com Classified Advertising AMY TANGUAY classads@fmgpublications.com FAX: (858) 842-3916 CUSTOMER SERVICE SUBSCRIPTION SERVICES (858) 842-4444 EXPRESS SERVICE shootingindustry.com/service EDITORIAL editor@shootingindustry.com PRODUCTION kevin.lewis@fmghq.com FMG PUBLICATIONS American Handgunner American COP Editor TOM MCHALE Editor DENNY HANSEN GUNS Magazine Editor BRENT T. WHEAT FMG Digital Content M.E. SERENA JUCHNOWSKI Shooting Industry Audited by BPA Worldwide GUNS & American Handgunner Audited by AAM ShootingIndustry.com PRODUCED IN THE USA
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