ADVERTISER INDEX ADVERTISER 1791 Gunleather Absolute Machine Tools Alien Gear Holsters AMERIGLO Armscor/Rock Island Armory Avient B&T Industries Breakthrough Clean Davidson’s Inc. DeSantis Gunhide DRYTECH Corporation LTD. EOTECH European American Armory Corp. Franklin Armory HeadHunters NW Hogue Inc. Indo-US Mim Tech Ltd. Joseph Chiarello & Co. Inc. KelTec Weapons PAGE ADVERTISER 35 Les Baer Custom 2 Luth-AR 3 Lyman Products Corp. 131 Methods Machine 9 MGE Wholesale Inc. 11 MKS Supply 39 North American Arms 54 North American Bancard 25 Northern Precision Bullets 17 PrOlix 61 Ruger 19 Sentry Tactical 5 Shockwave Technologies 29 Sports South 67 Streamlight 50 TangoDown 46 Taurus International Mfg. Inc. 54 Trijicon 7 U.S. Target Inc. PAGE 34 BEST PRACTICES NO RANGE? NO PROBLEM. 64 COMING IN 2022: NEW PRODUCT SHOWCASE 130 WHAT’S NEXT AS WE PREP FOR 2022? ® 15 47 55 132 21 22 27 43 69 33 23 18 62 51 31 26 1 13 39 THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955 2022 NEW BUSINESS YEAR EDITION 7 Burning Questions For The New Year STAYING “RETAIL RELEVANT” IN 2022 DECEMBER 2021 PLUS: • Roadmap To Successful Marketing • Combat Thinning Margins With MAP • Video Marketing: Capitalize On Surge ShootingIndustry.com A LEVEL OF DISTINCTION ALL ITS OWN. With the introduction of our first-ever micro-compact 9mm, the all-new Taurus GX4™ boldly outclasses anything else in its class—reaching unprecedented new heights in concealed carry firearm engineering, ergonomics and innovation. On the outside, there can be no doubt that every streamlined inch of this rugged striker-fired semi-auto was meticulously crafted for EDC readiness and reliability. While a game-altering combination of full-sized capacity, accuracy and power resides within its ultra-concealable one-inch-wide reinforced frame. The exceptionally affordable Taurus GX4™ is backed by our Limited Lifetime Warranty and industry leading customer service for added peace of mind when it matters the most. MICRO-COMPACT 9MM 18.5 OZ. 3” BARREL Learn more at TaurusGX4.com. 11 ROUNDS All advertisers are included in the all-digital edition of Shooting Industry . Visit ShootingIndustry.com to subscribe to SI Digital . IT’S FREE! INDUSTRY LINK Continued from p. 130 MGE’S AD CAMPAIGN STANDS OUT It’s not often we highlight an advertiser’s marketing campaign, but MGE Wholesale’s recent ads in the Sept. 2021 and Oct. 2021 issues merit a special mention. Putting the spotlight firmly on its sales team, these ads emphasized MGE’s role as a partner to grow businesses. With the tagline “The only thing better than a great bottle of bourbon … is a great sales team here to help your business grow!” the MGE marketing team found a creative way to connect with dealers — and clearly had some fun doing it. Brad Foster, MGE Wholesale president, shared the inspiration behind this campaign. “The reason we’re including pictures of our sales staff is twofold: One, we feel, so often in our industry it’s computers talking to computers and UPCs are what’s driving the business and price. We think it’s important to go back to some personal touch,” he said. “The second part of this: people have been cooped up during COVID, so we wanted to put a face with these names and as we try to come back seeing people.” The inclusion of a fine bottle of bourbon in the ad ties into MGE Wholesale’s aim of being a more personable and sophisticated business partner. Kudos to the MGE team for the spirit behind this new campaign! SI / mgewholesale.com e nly hing er an rea ttle B urb n. SLOAN SPEARS SALES REPRESENTATIVE Sspears@mgewholesale.com xt 102 DAVE ROBERTSON SALES REPRESENTATIVE Drobertson@mgewholesale.com xt 105 TROY REITER SALES REPRESENTATIVE Treiter@mgewholesale.com xt 107 PAUL KOCH SALES REPRESENTATIVE Pkoch@mgewholesale.com xt 117 LAURA ROTZIEN SALES REPRESENTATIVE Lrotzien@mgewholesale.com xt 119 DAVID HOWARD SALES REPRESENTATIVE Dhoward@mgewholesale.com xt 132 NATE NICKELL SALES REPRESENTATIVE Nnickell@mgewholesale.com xt 133 CHRISTOPHER WEGS SALES REPRESENTATIVE Cwegs@mgewholesale.com xt 148 I reat ANGELA MATLOCK SALES REPRESENTATIVE Amatlock@mgewholesale.com xt 152 a e ea e el ou sine ro ! STEVE WRIGHT SALES REPRESENTATIVE Swright@mgewholesale.com xt 163 DL LANGRIDGE SALES REPRESENTATIVE Dlangridge@mgewholesale.com xt 159 CRIS PEDERSEN SALES REPRESENTATIVE Cpedersen@mgewholesale.com xt 160 OWEN LATRELL SALES REPRESENTATIVE Olatrell@mgewholesale.com xt 165 ANDREW FRY CUSTOMER SERVICE Afry@mgewholesale.com xt 104 NICK BELKNAP SALES REPRESENTATIVE Nbelknap@mgewholesale.com xt 161 SIDNEY HARMAN CUSTOMER SERVICE Sharman@mgewholesale.com xt 142 42 Shooting Industry September 2021 December 2021 Shooting Industry 129
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