34 BEST PRACTICES NO RANGE? NO PROBLEM. 64 COMING IN 2022: NEW PRODUCT SHOWCASE 130 WHAT’S NEXT AS WE PREP FOR 2022? ® THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955 2022 NEW BUSINESS YEAR EDITION 7 Burning Questions For The New Year STAYING “RETAIL RELEVANT” IN 2022 DECEMBER 2021 PLUS: • Roadmap To Successful Marketing • Combat Thinning Margins With MAP • Video Marketing: Capitalize On Surge ShootingIndustry.com A LEVEL OF DISTINCTION ALL ITS OWN. With the introduction of our first-ever micro-compact 9mm, the all-new Taurus GX4™ boldly outclasses anything else in its class—reaching unprecedented new heights in concealed carry firearm engineering, ergonomics and innovation. On the outside, there can be no doubt that every streamlined inch of this rugged striker-fired semi-auto was meticulously crafted for EDC readiness and reliability. While a game-altering combination of full-sized capacity, accuracy and power resides within its ultra-concealable one-inch-wide reinforced frame. The exceptionally affordable Taurus GX4™ is backed by our Limited Lifetime Warranty and industry leading customer service for added peace of mind when it matters the most. MICRO-COMPACT 9MM 18.5 OZ. 3” BARREL Learn more at TaurusGX4.com. 11 ROUNDS
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