® Legislative Efforts Impact Hunting 10 Customer Retention: “The Leaky Bucket” 24 Light Up Flashlight Profits 40 THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955 Trends In Long-Gun Sales NEW OFFERINGS KEEP THE MARKET FRESH FOR CUSTOMERS AUGUST 2015 ACCENTUATE THE POSITIVE SELLING HUNTING IN A CHANGING MARKET INTRODUCING THE MOSSBERG PATRIOT Few things are more American than a great rifle. And the new Patriot is the sum of all those that came before it, from its fluted barrel, fluted bolt and adjustable trigger to its flush-fit box magazine and classic stippled stock. End to end it’s all Mossberg. To learn more, visit mossberg.com. INSIDE THIS ISSUE: MSR Accessories For Home-Defense www.shootingindustry.com SAFETY TIP: Never leave a loaded firearm unattended.
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