Hoppe’s is the “go-to” cleaning solution at Metro Shooting Supply. Owner Steven King recently updated his store’s layout, bringing gun-care supplies to the front so customers encounter them upon entering — “It’s kind of a subliminal message we send them,” he shared. In addition, tables serving as “cleaning stations” are available for customers who want to do a full cleaning of their guns. “We have all the supplies there, in case they didn’t bring theirs,” King said. “They can mess up our tables instead of going home and messing up their own.” Many customers don’t know how to clean their own guns properly — a problem a little education can solve. “Once we show them how easy it is, they buy equipment and supplies and clean their guns,” King reported. “In this economy, you’ve got to work at selling the accessories.” In contrast, with a wellestablished clientele, Autrey’s Armory hasn’t changed the way it approaches gun-cleaning sales. “Our cleaning section hasn’t changed much in 20 years,” Galante observed. “One thing we do is a five-hour basic handgun course geared to a zeroknowledge customer. One part of this course is on cleaning. As I go over the basics, I tell people we’re living in the age of YouTube, so if they have a Smith & Wesson or GLOCK, look for a video on their specific gun — how to disassemble it, clean it and reassemble it. It’s a blessing for new people.” Autrey’s staff also spend individual time with customers to be sure they know how to take their new guns apart and clean them, as well as helping customers with firearms they already have. As a dealer, your advice and knowledge is invaluable — particularly to new customers. When they’re encouraged to protect their investment, and provided with the right tools, products and instruction, you’ll reap the benefits in how showing a little “care” can go a long way to building profits. LIGHTS THAT PERFORM STREAMLIGHT’S WEAPON-MOUNTED LIGHTS CAN FIT EVERYTHING FROM YOUR LONG GUN TO YOUR CONCEALED CARRY. AND THEY’RE BUILT WITH THE SAME COMMITMENT TO DURABILITY AND DEPENDABILITY THAT HAS MADE STREAMLIGHT A TRUSTED MANUFACTURER FOR OVER 45 YEARS. 46 SLJ-UTLLYR-B20ra1n9dAd-2B-ShootingIndustry.indd 1 PROTAC® RAIL MOUNT HL-X LASER Multi-Fuel Weapon Light with Red Laser TLR-1 HL® High Lumen Weapon Light TLR-6® Subcompact Weapon Light TLR-7® Low Profile Weapon Light TLR-8® G Weapon Light with Green Laser © 2019 STREAMLIGHT, INC. | STREAMLIGHT.COM Subscribe to SI DIGITAL www.5sh/2o2o/t1in9gin1d2u:s2t7ryP.cMom
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