22 WIN-WIN POTENTIAL: WORKING WITH INSTRUCTORS 38 CATERING TO THE HIGH-END CUSTOMER 46 DESPITE THE ATTACKS, THERE’S GOOD NEWS ® THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955 COMPETITION SHOOTERS WHY YOU SHOULD TARGET THIS GROWING SEGMENT 5 TIPS FOR GREATER HANDGUN SALES • BOOST COMMUNICATION • HIGHLIGHT THE “FUN FACTOR” • FORM A MARKETING STRATEGY • AND MORE! MAY 2018 INSIDE THIS ISSUE: Important Considerations For Hiring A Consultant www.shootingindustry.com feed them at AguilaAmmo.com High-performance centerfire, rimfire, and shotshells. ©2018 Texas Armament & Technology LLC
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