26 SEND IT: USING EMAIL TO CONNECT WITH CUSTOMERS ® 36 POINT-OF-SALE SYSTEMS: THEY GOT THE NAME WRONG! 50 WINDS OF CHANGE — OR NOT? THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955 2022 SHOT SHOW REVIEW + Standout New Products In-Store Gunsmithing FFLs Combine Sales & Service APRIL 2022 INSIDE THIS ISSUE: Equipping Today’s Long-Range Customer ShootingIndustry.com ALIENGEARHOLSTERS.COM/DEALERS
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