6 SELLING “FUN” KEY TO REPEAT VISITS? 22 ELITE TRAINING PROGRAM PAYS DIVIDENDS 28 WHY A PERSONAL SALES APPROACH MATTERS ® THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955 SHOT SHOW STANDOUTS DEALERS HIGHLIGHT TOP PRODUCTS L.E./TACTICAL REVIEW • TRENDS FROM SHOT SHOW • L.E./TACTICAL NEW PRODUCT SHOWCASE APRIL 2018 INSIDE THIS ISSUE: The Anatomy Of Print Advertisements www.shootingindustry.com
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