Shooting Industry May 2013

Shooting Industry May 2013SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE MAY 2013 • VOLUME 58 • NUMBER 05 Features 32 Page 32 SHOT Show 2013 — L.E. Carolee Anita Boyles Trendsetting L.E. Products Provide Opportunities For Growth. Creative Handgun Strategies Forget Standard Methods — Unleash New Ways To Find Inventory. J.K. Autry 36 40 2013 L.E. New Product Showcase Innovative Law Enforcement Products That Are Sure To Sell. Roxanne Smith SI DIGITAL Hot Link SI DIGITAL Hot Link Page 36 Industry News 8 Gun Control Hits Gun Valley 8 Ruger Reports 2012 Sales, Earnings 10 Smith & Wesson Releases Third-Quarter Results 13 Freedom Munitions Supports HAVA 14 Bushnell Honored By USSA 20 Newsmakers Columns Law Enforcement/Tactical NEW PRODUCT SHOWCASE Page 40 SI DIGITAL 2013 22 24 28 30 50 Personal Defense Market What Do You Sell When You Can’t Get Product? Massad Ayoob J.K. Autry SI DIGITAL Outdoor Marketplace Hunters Help Drive Economy, Reveal Why They Hunt. Hot Link 26 Ongoing Programs, Rebates & Promotions 27 Dealers Only Giveaway: CamelBak Package Arms And The Woman SI DIGITAL Hot Link SI DIGITAL Hot Link Lisa Parsons-Wraith Commander Gilmore Russ Thurman The Secret To Success? Education & Training. Back Blast & Other Hot Gases Care For A Little Pepper With Your Package, Sir? Hot Link Industry Watch The Ripple Effect Of Gun Control. DRIVING SALES! Latest Promotions, Rebates Page 26 SI DIGITAL Hot Link WIN 4 MAY 2013 Departments 6 Letters 48 Index Of Advertisers SI DIGITAL Hot Link 48 Classifieds Dealers Only Giveaway! CamelBak Package — Page 27 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2013 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. Subscribe to SI DIGITAL www.shootingindustry.comPage 2Page 4

.