Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. AUGUST 2008 • VOLUME 53 • NUMBER 08 Features 22 24 31 Page 22 Promotions! Manufacturers Drive Sales With Rebates, Incentives. Russ Thurman Hunting — Boost Or Bust? Six Dealers Offer Their Perspectives, Strategies. Carolee Anita Boyles Brighten Your Flashlight Sales Four Dealers Offer Tips To Power Up Your Profits! John Morrison 37 Long Guns DAG? Not If You Give Customers What They Want! Mark Kayser Industry News 8 “Senator Obama, Where Do You Stand?” 8 Academy Of Excellence Presents 2008 Awards 11 Help Educate Voters Columns 14 Page 24 Lethal Force Selling To The Reluctant Customer. Massad Ayoob 16 18 20 46 Outdoor Marketplace Bushnell, Nosler Celebrate 60 Years. Dennis Phillips & Greg Chevalier Arms And The Woman Diverse Product Line Delivers Customers. Lisa Parsons-Wraith Back Blast & Other Hot Gases Snoozing Sentinel Snags Safety Success. Commander Gilmore Industry Watch The Cravings Of Gun-Ban Addicts. Russ Thurman Page 31 Departments 6 Letters 40 Reader Service 41 44 New Products Classifieds Page 37 4 AUGUST 2008 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2008 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. www.shootingindustry.com