Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. ing a retractable crenellated bezel and new R-Series induction rechargeable lights, as examples of new technologies he expects to become best sellers. These four dealers make it clear you can succeed by stocking just one maker or a few well-selected brands, as long as they cover a broad range of price-points and features. Product knowledge and enthusiastic demonstration are keys to sales. Displays should be strategically positioned for maximum effect. And if your customer doesn’t ask the right questions, you should ask and answer them. 9 Making The Sales FLASHLIGHT SALES ASP . . . . . . . . . . . . . . . . . . . . . BLACKHAWK! . . . . . . . . . . . . . . Browning . . . . . . . . . . . . . . . . . Brunton . . . . . . . . . . . . . . . . . . Coast Products . . . . . . . . . . . . . Coleman . . . . . . . . . . . . . . . . . Cyclops . . . . . . . . . . . . . . . . . . Essential Gear . . . . . . . . . . . . . Gerber Legendary Blades . . . . . . Glock . . . . . . . . . . . . . . . . . . . . First-Light USA . . . . . . . . . . . . . FNH USA . . . . . . . . . . . . . . . . . Heckler & Koch . . . . . . . . . . . . . Inova . . . . . . . . . . . . . . . . . . . . Insight Technology . . . . . . . . . . Kimber . . . . . . . . . . . . . . . . . . Laser Devices . . . . . . . . . . . . . . LaserMax . . . . . . . . . . . . . . . . . Laughing Rabbit . . . . . . . . . . . . Leupold . . . . . . . . . . . . . . . . . . Maglite . . . . . . . . . . . . . . . . . . Night-Ops . . . . . . . . . . . . . . . . . NovaTac . . . . . . . . . . . . . . . . . . Pelican Products . . . . . . . . . . . . Pentagon Lights . . . . . . . . . . . . Princeton Tec . . . . . . . . . . . . . . Petzl . . . . . . . . . . . . . . . . . . . . Pila . . . . . . . . . . . . . . . . . . . . . Princeton Tec . . . . . . . . . . . . . . Safariland . . . . . . . . . . . . . . . . . Sig Sauer . . . . . . . . . . . . . . . . . Smith & Wesson . . . . . . . . . . . . Springfield Armory . . . . . . . . . . Streamlight . . . . . . . . . . . . . . . SureFire . . . . . . . . . . . . . . . . . . TacStar . . . . . . . . . . . . . . . . . . Tool Logic . . . . . . . . . . . . . . . . . Underwater Kinetics . . . . . . . . . . 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 425 BIG BOOK brownells.com • 800-741-0015 Circle No. 205 on Inquiry Card • OVER 30,000 ITEMS. • THE BRANDS YOU NEED & WANT. • INCLUDES 138 PAGES OF FACTORY ORIGINAL EQUIPMENT PARTS. • ALL 100% GUARANTEED! Source Code: BP4 Kinematics Research Premium Rile & Pistol Ammunition * Reliable, Accurate, Guaranteed * Available in a wide variety of calibers * Topped with popular bullet brands from: Sierra, Nosler, and Hornady. * Priced with your margin in mind! The Buck drops Here! For more information on how Kinematics can help you profit! Call: 1-877-474-4140 When every shot counts. Count on KINEMATICS! Circle No. 218 on Inquiry Card Maximize Your Profits! SO COVER sub 6/23/08 10:06 PM Page 1 OCULARS! 10x42MM BIN WIN A MINOX FREE R SEPTEMBE 2008 OUTSIDE U.S. $7.95 $4.95 RIGHTS WATCH! 60 pg. 80 &P W MOT S&17 -SH ER’S WINN CHOICE! 9MM 2 LR .2 FUN GUN FU RUGER R CHARGE GLOCK M38 P .45 GA TIN’ EZ SHOO 9MM EAA EZ9 OPTICS! SUP ERB Sell GUNS and AMERICAN SR9 9MM HANDGUNNER in your store TODAY! RUGER’S EVOLUTIONARY &.38 0 THAT WEREN’T HANDGUNS WIN A CUSTOM RUG ER .44 MAGNUM! SEPTEMBER/O CTOBER $5.95 OUTSIDE US $9.50 2008 ® GREAT LCP! HEAVEN ARDIAN 1911 EDGE & GU ACP STI W & .45 AC .40 S& maga www.guns zine.com For More Information Call 1-800-597-8065 GAP GUNNY SAC K: • Blade-Tech Holster • CrossBreed Gun Bag • Benchmade Defense .45 Taffin Tests: 1903 Shootin Sho ACP 4 . 5 A otin g Iron:: Blo wed-Up g Iron Guns! ? Pen AMERIC ANHAND GUNNER .COM www.shootingindustry.com AUGUST 2008 35