Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blade, Patented Paul lock system locks blade open and closed, marble Cocobolo handles, 1.6 oz. LM23410. Also available with 3-D Carbon Fiber handles LM23415. It’s all business for ProDefense sales staffer Dustin Brown (left), who pauses during a sales presentation of PentagonLights with L.E. customer Captain Ray Harris. Diablo-DA Micarta® LD23153 Scale release automatic or manual one-handed-opening. 3.3 inch CPM-S30V blade, locking-liner, green/black layered Micarta®, 4.1 oz LD23153. Also available in one-handed-opening’ Non-automatic version LC23156. 9373 SW Barber Street, Ste A. Wilsonville, OR 97070 Dealer Locator At www.lonewolfknives.com Circle No. 221 on Inquiry Card “Selling is not a passive action,” said Pat McGuire of ProDefense in Webster, Texas. “You can be a salesman or an order-taker.” Training your staff is the key to sales, according to McGuire. “When they eagerly take every opportunity to show the features and operation of tactical lights, you’ll see products fly off the shelves. The simple phrase ‘Here, let me show you something interesting,’ followed by an enthusiastic demonstration drives sales,” McGuire said. McGuire adds that you must have products that are easy to sell on their merits. That’s why he favors PentagonLight. “They are solid, professional-grade products and feature-for-dollar, they’re great bargains. The product lineup enables accessory add-on and upgrade sales,” he said. McGuire positions his tall PentagonLight display tower to get the most effective exposure, then places a low-power LED flashlight in a Plexiglas singleunit display inside, so the light shines just above and to one side of a customer’s eye level. “The light appears suspended in midair and it really attracts attention,” McGuire said. “All you do is turn it on in the morning and off when you close at night. It’s also an instant introduction to PentagonLight’s extended burn times and low cost of operation.” McGuire named PentagonNew for 2008, Streamlight’s C4 LED series lights boost Light’s K2 Porcupine, featurpower to new heights and conserve batteries. sellers, First-Light USA’s Liberator, a “hands-free, hand-held” light. “It’s a radical departure from conventional lights,” Santos said. “And initially, operation and function selection can seem complex. A knowledgeable demonstration, which takes just a few minutes, reverses that.” Among more conventional flashlights, Santos named the Essential Gear’s eGear XT-130 as an excellent choice for costconscious buyers. “It has all the best features of more expensive lights at half the cost,” Santos said. “You need to carry lights with MSRPs to fit every budget and you can without sacrificing quality.” www.shootingindustry.com Continued from page 33 Train Your Staff 34 AUGUST 2008