Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. badly do you want that light to work?” Dominguez asks. Staff training is critical, Dominguez says. “Many SureFire features are present throughout the line and product-information materials explain the differences between LED and Xenon, candlepower and lumens, switch systems and more. SureFire’s countertop ‘flip deck’ is a great information resource. And if we don’t have an answer, we just call SureFire and ask a technician. You can’t beat their dealer support,” Dominguez said. Product Knowledge Vital You could say Ed Santos, owner of Center Target Sports in Post Falls, Idaho, wrote the book on use of tactical lights — and he did. Rule The Night — Win The Fight is the result of his years in the Army, focusing on low-light combat, and as an L.E. and civilian trainer. “I test and evaluate every light before stocking it,” Santos said. “I won’t sell what I wouldn’t bet my own life on and I make sure the customers know that.” Santos logs strong light sales from his in-shop displays, but his low-light shooting classes produce even more sales. Students are provided with an array of lights to “test-drive” during training. Product knowledge, Santos insists, is paramount, citing one of his top Continued on page 34 equipped with a non-marring polymer belt or pocket clip, which transforms to an ingeniously designed rail-mount for use on handguns and long guns. Visit www. safariland.com. Laughing Rabbit recently debuted the Proton Pro Personal Safety Flashlight. This waterproof 1,000+ candlepower device offers both red and white selectable LED beams and captures seven operating modes in a small package. Visit www. laughingrabbitinc.com. “Smaller, simpler, smarter” seems to be the philosophy of NovaTac and the company’s lights are receiving rave reviews from Marines and U.S. Border Patrol agents. Visit www.novatac.com. Pila is another newcomer getting attention. Their precision-made, heavy-duty incandescent and LED flashlights feature fast lithium-ion recharging and the innovative Codex user-programmable modules. Visit www.pilatorch.com. Whether you choose to rely on established names, take a chance on a littleknown newcomer or try both, there are lots of opportunities for sales success. — John Morrison www.shootingindustry.com Circle No. 204 on Inquiry Card • Increase Your Handgun Profits • Cash In On The Cowboy Market • Bowhunting For Gun Dealers BONUS: Law Enforcement Sales L O O K I N G T O T HE F U T U R E ! AUGUST 2008 33