Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Richard Sprague, owner of Sprague Sports in Yuma, Ariz., took this Rocky Mountain sheep during last year’s season. Concerning this year’s hunting sales, he says, “There are a lot of new products to be excited about and a lot of reason to be optimistic.” Gun Room in Portland, Ore., has completely given up on the fall goods side of the business. “We had mediocre fall business last year,” LaPasse said. “We just don’t depend on that anymore. Our customers want high-end guns and really good stuff.” LaPasse said that in the past, fall business was great, but big-box stores have basically destroyed it. “First they gave bullets away,” he said. “Then they gave guns away. Then they gave clothing away. Now everyone gives everything away in the fall and there’s no more margins left to make the fall business worthwhile.” This fall, looking on the brighter side, LaPasse plans to hunt. “I’m going to try to go hunting more,” he said. “I’m in this business because I like to hunt, so now I try to get enough time to take some trips and go hunting.” Mark Rutan, hunting sales manager at Bill Jackson’s in Pinellas Park, Fla., also noted a slight dip in sales last fall, but is keeping a positive outlook. “We haven’t done case prices on ammo in the past,” House said. “This year, we’re not going to carry as many of the high-end shotgun shells in the $17- to $18-per-box range. We’re going to be down in the $10 to $13 range, and we’ll do a special case price. If the box is $10.99 and if a customer is going to buy four or five boxes, we’ll sell them a case for $9.99 a box.” Warren LaPasse, owner of The Eternal Optimism Blocks Better. When it comes to impact, Storm Case outperforms the competition – even at below freezing temperatures. From its tougher, patented plastic to eight reinforced corners – Storm Case is engineered to protect your sensitive, delicate and expensive gear 78% better. Visit StormCase.com for more information. HARDIGG® CASES (Actual Cement Block Drop) Circle No. 216 on Inquiry Card 147 North Main Street, South Deerfield, MA 01373 • 800.542.7344• STORMCASE.COM Trademarks owned by Hardigg Industries, Inc. © Hardigg Industries, Inc. 2008 26 AUGUST 2008 www.shootingindustry.com