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CALL FOR DEALER INFORMATION. 866-223-9388 WWW.FUSIONAMMO.COM ©2008 ATK Circle No. 203 on Inquiry Card
AUGUST 2008 • VOLUME 53 • NUMBER 08 Features 22 24 31 Page 22 Promotions! Manufacturers Drive Sales With Rebates, Incentives. Ru
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER Thomas von Rosen EDITOR Russ Thurman EDITORIAL ASSISTANT Roxanne Smith A
I received this note from John Morrison, one of SI’s senior writers, who handles our Dealer’s Picks and L.E. business at the SHO
>> Forged A4 Upper Receiver >> A2 Flash Hider, 1/2-28 Thread >> 6-Position Tactical CAR Stock >> 16” Chrome-Lined, Chrome Moly R
Selling To The Reluctant Customer — page 14 “Senator Obama, Where Do You Stand?” ollowing the landmark Second Amendment ruling b
Ready for the NSSF Summit Concludes, Challenges Remain he NSSF’s 2008 Shooting Sports Summit concluded its final sessions on Jun
Investors Purchase Dakota Arms Equity akota Arms LLC announced in April the first closing in an equity round of financing that w
Help Educate Voters ducating hunters, sportsmen and firearms owners and enthusiasts on where political candidates stand on hunti
Bob Behn, former president of Marlin Firearms, has been elected to the board of directors of Remington Arms Co., and will serve
Industries Inc. He holds a Bachelor of Science degree in environmental engineering from the University of Florida and a Masters
Massad Ayoob Selling To The Reluctant Customer Y ou’ve all met him: The customer who sees the logic in buying and owning a defen
Mobile, Ala., this topic came up. “When Katrina hit the Gulf Coast, we just about sold out of firearms,” McCoy told me, in his p
Bushnell, Nosler Celebrate 60 Years Dennis Phillips his year, Bushnell Outdoor Products celebrates 60 years of growth and innova
M&P45 TO UPHOLD. TO PROTECT. TO DEFEND. THE LINE OF DUTY TM M&P340 M&P15 NASDAQ: SWHC MADE IN THE U.S.A. www.shootingindustry.co
Lisa Parsons-Wraith Diverse Product Line Delivers Customers irearms are the basis for your busi- said it is profitable for her t
Odor-Free Dream Season H unting season is just around the corner and women have a new hunting apparel option. Inspired by the su
Commander Gilmore Snoozing Sentinel Snags Safety Success he English might really be onto something here. On an accident-plagued
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Russ Thurman PROMOTIONS! Manufacturers Drive Sales With Rebates, Incentives Galco Pocket Protector holster. The holster is custo
offer dealers of all sizes the chance to do just that,” said Rick DeMilt, senior vice president of sales and marketing. Visit ww
Carolee Anita Boyles HUNTING 2008 Six Dealers Dealers Offer Offer Their Their Perspectives, Perspectives, Strategies Strategies
OR OR BOOST BUST? “I work with manufacturers on having a big demo day,” Corey said. “I have four stores and this year I’m going
Richard Sprague, owner of Sprague Sports in Yuma, Ariz., took this Rocky Mountain sheep during last year’s season. Concerning th
“We saw a slight drop-off, but not very much,” he said. “Our sales stay pretty steady because we’re the only game in town. We mi
“I buy based on last year and on current inventory levels,” he said. “My buying also is based on how excited I am about new prod
Made in the USA! Please send your FFL for our new catalog. “But I’m planning on a good fall,” he said. “My customers are looking
SEE NO EVIL Champion impact resistant eyewear adds style and safety to your shooter’s day at the range or in the field. The only
Four Dealers Offer Tips To Power Up Your Profits! hat flashlights are selling in W gun shops? W Streamlight isn’t the only selle
this light going to do for me?” Cambo offers the answer, comparing an L.E. customer’s old four D-cell incandescent flashlight wi
badly do you want that light to work?” Dominguez asks. Staff training is critical, Dominguez says. “Many SureFire features are p
Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blade
ing a retractable crenellated bezel and new R-Series induction rechargeable lights, as examples of new technologies he expects t
LONG GUNS Not If You Give Customers What They Want! Mark KAyser DAG? T here’s plenty of doom-and-gloom (DAG) about the economy a
Winchester’s Super X3 Waterfowl 3 1/2" in Mossy Oak Duck Blind has a weather-resistant composite stock. In shotgun sales, Reming
and he ranks the civilian sales of both Springfield and AR rifles as “good.” Bessinger finds much of the hype about the economy
The companies listed have featured advertisements or products in this issue. Look to them first when you are ready to make a pur
Text First Line See Your Product Here! If you are a manufacturer, importer, distributor or entrepreneur with a newsworthy, new o
Streamlight Super-Tac Streamlight introduces its “brightest LED tactical flashlight ever,” the SuperTac. The light features Stre
Uberti USA Cattleman Two-Gun Set Uberti’s matched-set Cattleman single-action army revolvers are offered in three versions. The
ACCESSORIES Champion Traps & Targets DuraSeal Self-Sealing Targets Champion Traps & Targets DuraSeal Spinner Targets are made of
Continued from page 46 W Weatherby Releases Low-Price Vanguard Southwick: Top-Selling Brands eatherby is now offering its Vangua
Russ Thurman The Cravings Of Gun-Ban Addicts he Supreme Court’s ruling in late movement. Among this group are wealthy terest of
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Sen. Obama, WHERE DO YOU STAND? AUGUST 2008 HUNTING Boost Or Bus
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Circle No. 229
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CALL FOR DEALER INFORMATION. 866-223-9388 WWW.FUSI
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AUGUST 2008 • VOLUME 53 • NUMBER 08 Features 22 24 31 Page 22 Pr
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SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER Thomas v
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I received this note from John Morrison, one of SI’s senior writ
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>> Forged A4 Upper Receiver >> A2 Flash Hider, 1/2-28 Thread >>
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Selling To The Reluctant Customer — page 14 “Senator Obama, Wher
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Ready for the NSSF Summit Concludes, Challenges Remain he NSSF’s
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Investors Purchase Dakota Arms Equity akota Arms LLC announced i
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Help Educate Voters ducating hunters, sportsmen and firearms own
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Bob Behn, former president of Marlin Firearms, has been elected
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Industries Inc. He holds a Bachelor of Science degree in environ
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Massad Ayoob Selling To The Reluctant Customer Y ou’ve all met h
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Mobile, Ala., this topic came up. “When Katrina hit the Gulf Coa
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Bushnell, Nosler Celebrate 60 Years Dennis Phillips his year, Bu
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M&P45 TO UPHOLD. TO PROTECT. TO DEFEND. THE LINE OF DUTY TM M&P3
Page 18:
Lisa Parsons-Wraith Diverse Product Line Delivers Customers irea
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Odor-Free Dream Season H unting season is just around the corner
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Commander Gilmore Snoozing Sentinel Snags Safety Success he Engl
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Circle No. 211
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Russ Thurman PROMOTIONS! Manufacturers Drive Sales With Rebates,
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offer dealers of all sizes the chance to do just that,” said Ric
Page 24:
Carolee Anita Boyles HUNTING 2008 Six Dealers Dealers Offer Offe
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OR OR BOOST BUST? “I work with manufacturers on having a big dem
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Richard Sprague, owner of Sprague Sports in Yuma, Ariz., took th
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“We saw a slight drop-off, but not very much,” he said. “Our sal
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“I buy based on last year and on current inventory levels,” he s
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Made in the USA! Please send your FFL for our new catalog. “But
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SEE NO EVIL Champion impact resistant eyewear adds style and saf
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Four Dealers Offer Tips To Power Up Your Profits! hat flashlight
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this light going to do for me?” Cambo offers the answer, compari
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badly do you want that light to work?” Dominguez asks. Staff tra
Page 34:
Lone Wolf Knives makes cutting anything “Look Good!” Paul Execut
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ing a retractable crenellated bezel and new R-Series induction r
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LONG GUNS Not If You Give Customers What They Want! Mark KAyser
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Winchester’s Super X3 Waterfowl 3 1/2" in Mossy Oak Duck Blind h
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and he ranks the civilian sales of both Springfield and AR rifle
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The companies listed have featured advertisements or products in
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Text First Line See Your Product Here! If you are a manufacturer
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Streamlight Super-Tac Streamlight introduces its “brightest LED
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Uberti USA Cattleman Two-Gun Set Uberti’s matched-set Cattleman
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ACCESSORIES Champion Traps & Targets DuraSeal Self-Sealing Targe
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Continued from page 46 W Weatherby Releases Low-Price Vanguard S
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Russ Thurman The Cravings Of Gun-Ban Addicts he Supreme Court’s
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Circle No. 227
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Circle No. 230
Shooting Industry August 2008
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