Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Bushnell, Nosler Celebrate 60 Years Dennis Phillips his year, Bushnell Outdoor Products celebrates 60 years of growth and innovation. Founded in 1948, the company has grown from a modest beginning of selling binoculars through the mail to a multimillion dollar giant with multiple product lines and brands. Today, Bushnell Outdoor Products includes 12 brands and 15 of the most highly recognized product lines in the optical and outdoor products industries, including such well-known brands as Bushnell, Tasco, Bollé and T Serengeti, as well as other quality outdoor accessory brands including Uncle Mike’s, Hoppe’s and Kolpin. The company’s growing line of Outdoor Technology products includes laser rangefinders, handheld GPS devices and weather forecasting stations. “Dave Bushnell’s guiding principle was to deliver high-quality, reliable, affordable sports optics products that make the outdoor experience and specta- Bushnell Elite tor sports more enjoyable and accessible,” said Phil Gyori, Bushnell vice president of marketing. “That ongoing commitment to quality is the cornerstone of the Bushnell business philosophy.” Gyori pointed out that while optics will always be Bushnell’s core products, there are new ventures in the future. “Future growth will be driven by acquisition and the marriage of digital technology with existing product categories that take hunting, hiking and camping to a new level. We think the next 60 years will be as exciting as the first,” Gyori said. Founded in 1948, Bushnell was acquired by Bausch & Lomb in 1971. In 1995, Bushnell became a wholly owned subsidiary of Worldwide Sports & Recreation. In 1999, Wind Point Partners purchased Bushnell Sports Optics. In 2007, Bushnell Outdoor Products was acquired by MidOcean Partners, a private equity firm in New York. For more information, call 1-800-4233537 or visit www.bushnell.com. Moose Hunt Results In Nosler Partition Greg Chevalier 008 marks the 60 years since Nosler began engineering the finest bullets ever offered to handloaders. In the late 1940s, John A. Nosler learned that, whether he was target shooting or hunting big game, his accuracy and scores improved when he custom-built the cartridge. In 1946, John went to British Columbia to hunt moose with his Winchester Model 70 chambered for .300 Magnum (now the .300 H&H). Near the end of his trip, he came across a moose that was very close. The moose was caked with mud, which was like clay armor. “I squeezed, rocked with the recoil and cycled the bolt,” recalls Nosler. “The bull stepped forward and turned his head in my direction. I shot him again, again and then again. I knew it would take several more shots to do the job.” Upon skinning the bull, Nosler and his guide found that his bullets did not penetrate to the vitals. While Nosler’s rifle was chambered for a cartridge powerful enough to kill the moose, the bullets available to hunters in the 1940s weren’t up to the task. Scribbling bullet shapes after that hunt, Nosler thought about penetration and expansion. With that, he accidentally drew two bullets together. He sketched in a partition to separate the two. The 2 front was for quick expansion and the back for deep penetration. Today, after 60 years of production, more big-game hunters use the Nosler Partition than any other bullet. The 2008 Nosler and NoslerCustom catalog features the entire line of AccuBond, Ballistic Tip, Partition, PartitionHG, Custom Competition, Sporting Handgun bullets, muzzleloading sabots, Ballistic Silver Nosler Partition Bullets Tip, E-Tip, Solid, NoslerCustom Cartridge Brass and NoslerCustom Rifles. For more information, call 1-800-285-3701 or visit www.nosler.com. 9 www.shootingindustry.com 16 AUGUST 2008