Circle No. 229 on Inquiry Card
CALL FOR DEALER INFORMATION. 866-223-9388 WWW.FUSIONAMMO.COM ©2008 ATK Circle No. 203 on Inquiry Card
AUGUST 2008 • VOLUME 53 • NUMBER 08 Features 22 24 31 Page 22 Promotions! Manufacturers Drive Sales With Rebates, Incentives. R
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER Thomas von Rosen EDITOR Russ Thurman EDITORIAL ASSISTANT Roxanne Smith
I received this note from John Morrison, one of SI’s senior writers, who handles our Dealer’s Picks and L.E. business at the SH
>> Forged A4 Upper Receiver >> A2 Flash Hider, 1/2-28 Thread >> 6-Position Tactical CAR Stock >> 16” Chrome-Lined, Chrome Moly
Selling To The Reluctant Customer — page 14 “Senator Obama, Where Do You Stand?” ollowing the landmark Second Amendment ruling
Ready for the NSSF Summit Concludes, Challenges Remain he NSSF’s 2008 Shooting Sports Summit concluded its final sessions on Ju
Investors Purchase Dakota Arms Equity akota Arms LLC announced in April the first closing in an equity round of financing that
Help Educate Voters ducating hunters, sportsmen and firearms owners and enthusiasts on where political candidates stand on hunt
Bob Behn, former president of Marlin Firearms, has been elected to the board of directors of Remington Arms Co., and will serve
Industries Inc. He holds a Bachelor of Science degree in environmental engineering from the University of Florida and a Masters
Massad Ayoob Selling To The Reluctant Customer Y ou’ve all met him: The customer who sees the logic in buying and owning a defe
Mobile, Ala., this topic came up. “When Katrina hit the Gulf Coast, we just about sold out of firearms,” McCoy told me, in his
Bushnell, Nosler Celebrate 60 Years Dennis Phillips his year, Bushnell Outdoor Products celebrates 60 years of growth and innov
M&P45 TO UPHOLD. TO PROTECT. TO DEFEND. THE LINE OF DUTY TM M&P340 M&P15 NASDAQ: SWHC MADE IN THE U.S.A. www.shootingindustry.c
Lisa Parsons-Wraith Diverse Product Line Delivers Customers irearms are the basis for your busi- said it is profitable for her
Odor-Free Dream Season H unting season is just around the corner and women have a new hunting apparel option. Inspired by the s
Commander Gilmore Snoozing Sentinel Snags Safety Success he English might really be onto something here. On an accident-plagued
Circle No. 211 on Inquiry Card
Russ Thurman PROMOTIONS! Manufacturers Drive Sales With Rebates, Incentives Galco Pocket Protector holster. The holster is cust
offer dealers of all sizes the chance to do just that,” said Rick DeMilt, senior vice president of sales and marketing. Visit w
Carolee Anita Boyles HUNTING 2008 Six Dealers Dealers Offer Offer Their Their Perspectives, Perspectives, Strategies Strategies
OR OR BOOST BUST? “I work with manufacturers on having a big demo day,” Corey said. “I have four stores and this year I’m going
Richard Sprague, owner of Sprague Sports in Yuma, Ariz., took this Rocky Mountain sheep during last year’s season. Concerning t
“We saw a slight drop-off, but not very much,” he said. “Our sales stay pretty steady because we’re the only game in town. We m
“I buy based on last year and on current inventory levels,” he said. “My buying also is based on how excited I am about new pro
Made in the USA! Please send your FFL for our new catalog. “But I’m planning on a good fall,” he said. “My customers are lookin
SEE NO EVIL Champion impact resistant eyewear adds style and safety to your shooter’s day at the range or in the field. The only
Four Dealers Offer Tips To Power Up Your Profits! hat flashlights are selling in W gun shops? W Streamlight isn’t the only sell
this light going to do for me?” Cambo offers the answer, comparing an L.E. customer’s old four D-cell incandescent flashlight w
badly do you want that light to work?” Dominguez asks. Staff training is critical, Dominguez says. “Many SureFire features are
Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blad
ing a retractable crenellated bezel and new R-Series induction rechargeable lights, as examples of new technologies he expects
LONG GUNS Not If You Give Customers What They Want! Mark KAyser DAG? T here’s plenty of doom-and-gloom (DAG) about the economy
Winchester’s Super X3 Waterfowl 3 1/2" in Mossy Oak Duck Blind has a weather-resistant composite stock. In shotgun sales, Remin
and he ranks the civilian sales of both Springfield and AR rifles as “good.” Bessinger finds much of the hype about the economy
The companies listed have featured advertisements or products in this issue. Look to them first when you are ready to make a pu
Text First Line See Your Product Here! If you are a manufacturer, importer, distributor or entrepreneur with a newsworthy, new
Streamlight Super-Tac Streamlight introduces its “brightest LED tactical flashlight ever,” the SuperTac. The light features Str
Uberti USA Cattleman Two-Gun Set Uberti’s matched-set Cattleman single-action army revolvers are offered in three versions. The
ACCESSORIES Champion Traps & Targets DuraSeal Self-Sealing Targets Champion Traps & Targets DuraSeal Spinner Targets are made o
Continued from page 46 W Weatherby Releases Low-Price Vanguard Southwick: Top-Selling Brands eatherby is now offering its Vangu
Russ Thurman The Cravings Of Gun-Ban Addicts he Supreme Court’s ruling in late movement. Among this group are wealthy terest of
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Circle No. 230 on Inquiry Card
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Sen. Obama, WHERE DO YOU STAND? AUGUST 2008 HUNTING Boost Or Bu
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Circle No. 229
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CALL FOR DEALER INFORMATION. 866-223-9388 WWW.FUSI
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AUGUST 2008 • VOLUME 53 • NUMBER 08 Features 22 24 31 Page 22 P
Page 5:
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER Thomas
Page 6:
I received this note from John Morrison, one of SI’s senior wri
Page 7:
>> Forged A4 Upper Receiver >> A2 Flash Hider, 1/2-28 Thread >>
Page 8:
Selling To The Reluctant Customer — page 14 “Senator Obama, Whe
Page 9:
Ready for the NSSF Summit Concludes, Challenges Remain he NSSF’
Page 10:
Investors Purchase Dakota Arms Equity akota Arms LLC announced
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Help Educate Voters ducating hunters, sportsmen and firearms ow
Page 12:
Bob Behn, former president of Marlin Firearms, has been elected
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Industries Inc. He holds a Bachelor of Science degree in enviro
Page 14:
Massad Ayoob Selling To The Reluctant Customer Y ou’ve all met
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Mobile, Ala., this topic came up. “When Katrina hit the Gulf Co
Page 16:
Bushnell, Nosler Celebrate 60 Years Dennis Phillips his year, B
Page 17:
M&P45 TO UPHOLD. TO PROTECT. TO DEFEND. THE LINE OF DUTY TM M&P
Page 18:
Lisa Parsons-Wraith Diverse Product Line Delivers Customers ire
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Odor-Free Dream Season H unting season is just around the corne
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Commander Gilmore Snoozing Sentinel Snags Safety Success he Eng
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Circle No. 211
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Russ Thurman PROMOTIONS! Manufacturers Drive Sales With Rebates
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offer dealers of all sizes the chance to do just that,” said Ri
Page 24:
Carolee Anita Boyles HUNTING 2008 Six Dealers Dealers Offer Off
Page 25:
OR OR BOOST BUST? “I work with manufacturers on having a big de
Page 26:
Richard Sprague, owner of Sprague Sports in Yuma, Ariz., took t
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“We saw a slight drop-off, but not very much,” he said. “Our sa
Page 28:
“I buy based on last year and on current inventory levels,” he
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Made in the USA! Please send your FFL for our new catalog. “But
Page 30:
SEE NO EVIL Champion impact resistant eyewear adds style and sa
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Four Dealers Offer Tips To Power Up Your Profits! hat flashligh
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this light going to do for me?” Cambo offers the answer, compar
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badly do you want that light to work?” Dominguez asks. Staff tr
Page 34:
Lone Wolf Knives makes cutting anything “Look Good!” Paul Execu
Page 35:
ing a retractable crenellated bezel and new R-Series induction
Page 36:
Page 37:
LONG GUNS Not If You Give Customers What They Want! Mark KAyser
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Winchester’s Super X3 Waterfowl 3 1/2" in Mossy Oak Duck Blind
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and he ranks the civilian sales of both Springfield and AR rifl
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The companies listed have featured advertisements or products i
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Text First Line See Your Product Here! If you are a manufacture
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Streamlight Super-Tac Streamlight introduces its “brightest LED
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Uberti USA Cattleman Two-Gun Set Uberti’s matched-set Cattleman
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ACCESSORIES Champion Traps & Targets DuraSeal Self-Sealing Targ
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Continued from page 46 W Weatherby Releases Low-Price Vanguard
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Russ Thurman The Cravings Of Gun-Ban Addicts he Supreme Court’s
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Circle No. 227
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Circle No. 230
Shooting Industry August 2008
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