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Shooting Industry September Digital Edition - Page 53

Industrywatch Continued from page 54 full-business mode. We believe we are helping to break down some of the rarely discussed barriers in the industry. Fun, yes, that is the main goal of the Masters, right after safety, of course. And, since we don’t publish the scores at the Masters, the pressure to shoot well is removed. Yes, many of those taking part in the Masters are highly competitive and want to shoot their best. But with no one knowing what they really shot, they can actually relax and enjoy shooting at a range. In addition, when was the last time you went to a “shooting event” that included an evening reception in a cave and a ’50s Bash? To complete the event, the Masters raised $47,000 for NSSF’s First Shots, bringing the amount we’ve donated to the program during the past four events to $141,000. We also raised $7,000 this year for USA Shooting. Yes, it was a fantastic event. We are honored that so many of you joined us on the firing line at this year’s Masters. We owe a great deal of thanks to the Noble and Humble families of the Rockcastle Shooting Center in Park City, Ky. Their hard work is greatly appreciated, along with the wonderful hospitality of those we met in Kentucky. Where and when are we holding the 2013 Masters? We’ll announce the details soon. In this issue, we present just a touch of the Masters (see pages 32, 33). Next month, we’ll take an in-depth look at this unique, industry-only shooting event. In addition, you can learn more about the Masters by visiting and clicking “Masters.” Also “like” our new Masters Facebook page at Engraved AR 15 Ejection Port covers Fits Mill Spec AR 15 5.56MM rifle Over 30 Stock Designs! Customizable too! • • • • • Direct Replacement Cover No Need To Send In Your Original Highly Reflective High Detail Quality Appears Stock When Closed Suggested Retail Price Dealer Pricing available. Zeiss Offers Consumers Deep Savings s reported last month in SI (“Zeiss Sharpens Focus”), Zeiss has launched an aggressive marketing campaign to attract consumers. “It’s our job as a brand — it’s not the dealer’s job — to drive consumers into the dealer’s store,” said Mike Jensen, president of Carl Zeiss Sports Optics. Zeiss is doing just that with its largest ever Field Days promotion, which began on Aug. 1 and runs through Dec. 31, 2012. Consumers will receive a: • $500 rebate on 65mm and 85mm VICTORY DiaScopes, plus a free portable tripod. • $300 rebate on VICTORY RF rangefinding binoculars. • $50 rebate on VICTORY 8x26 PRF laser rangefinding monoculars. • $100 rebate on the new Conquest HD 42mm binoculars. • $100 rebate on the new Conquest 30mm Duralyt riflescopes. • $100 rebate on all riflescopes equipped with any Rapid-Z reticle. “Times are tough, and consumers are looking for ways to save money while still investing in their outdoor passion. Field Days is our way of supporting this industry,” Jensen said. For full promotion details, visit and click “Field Days.” A Purchase at these sites: - - Harness the power of the world-wide-web to bring new customers to your door. Increase Your Sales Offer Customers A Fully Stocked ONLINE STORE Now Your Website Can Offer Over 10,000 Products MEC Prepares For Zombies ave you helped your customers prepare for the Zombie Apocalypse? MEC Shotshell Reloaders is doing their part by offering a limited supply of Zombie Reloaders in 12 and 20 gauges. The reloader is the company’s popular Sizemaster model, enhanced with special anti-Zombie features to ensure your customers’ survival. The reloader’s Power Ring collet resizer returns every base to factory specifications. The new generation resizing station handles brass or steel heads, both high and low base. The E-Z Prime auto primer feed is standard equipment; it dispenses primers automatically. For ordering information, visit or call 1-800-797-4632. 9 DISTRIBUTOR CATALOG H Email the Editor: SEPTEMBER 2012 53 Call Today for a Free Consultation and Online Demo Toll Free: 1-800-699-0820 - Distributor Product & Inventory Link - One-Click-To-Ship - Custom Design & Branding

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