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Shooting Industry September 2011 Digital Edition - Page 38
HUNT Take Advantage Of Increases In The Hunting Market By J.K. Autry IN THE Caldwell’s DeadShot FieldPod hunting rest provides stability and is fully adjustable. Visit www.shootingindustry.com/caldwell. T his is an exciting year for Bob Nosler. The president and CEO of Nosler is enjoying the largest number of ammunition orders “Hunting licenses are up about 15 percent,” Nosler said. “I think that’s a good sign. There will still continue to be an emphasis on .380s and the 9mm, but I think as far as what we’re seeing in hunting market, it’s really good.” The U.S. Fish and Wildlife Service re- in the 63-year history of his company, and he’s crediting the recent upswing in hunting for a good portion of the increase. Now is the time for dealers to capitalize on this increased interest in hunting. Richard Sprague, owner of Sprague’s Sports in Yuma, Ariz., sees hunters of all different skill and interest levels come into his store every day. ports that hunting licenses are up by more than half a million. All of those new hunters will spend an average of $1,580 on big-game hunting, $822 on small-game hunting and $1,160 on migratory bird hunting this year, according to the 2011 Industry Intelligence Report from NSSF. Making The Sale Sprague’s Sports in Yuma, Ariz., offers a vast number of hunting products. To take a number of visual tours of the impressive store, visit www.spragues.com. 38 SEPTEMBER 2011 SI DIGITAL Hot Link Subscribe to SI DIGITAL www.shootingindustry.com