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Shooting Industry October 2012 - Page 12
Industry news Swanson Russell Marks 50th Year C elebrating its 50th year in business, Swanson Russell has grown into one of the largest full-service outdoor recreation marketing communications agencies in the world. The agency is nationally recognized for its expertise in the fishing, shooting and hunting industries. Over the years, the agency has provided creative, media, public relations, database and interactive services to such outdoor brands as Weatherby, Hodgdon, Leupold, SIG SAUER, Minn Kota, Humminbird and Bullet Weights. “One of our founders, Gus Swanson, was an avid outdoors- man, and that allowed us as an agency to naturally gravitate toward companies that target hunters, anglers and shooters,” said Brian Boesche, partner and chief creative officer. “Our chairman of the board, Steve Russell, is an avid outdoorsman, as well. During his 25 years as president, he spearheaded the effort to work with many of the top brands in the outdoor industry.” The agency currently employs 140 people, with annual billings of nearly $95 million. For more information, visit www.swansonrussell.com. Otis Green Products Rated Bio-Based T his past spring, Otis Technology launched a new line of environmentally friendly cleaners — the O12 line. In August, the U.S. Department of Agriculture certified the O12 General Purpose Blend as a bio-based product. The seal of approval indicates that the product contains at least 25 percent biological products, renewable agricultural materials or forestry materials. The O12GP cleaner exceeds that, with a bio-based amount of 56 percent, Otis reports. “Like hunters and outdoor enthusiasts, we want to help preserve the outdoors for future generations. That’s why our daycare playground is made from recycled rubber, our machinery lubricants are reused, we’re continually improving our packag- ing to a more earth-friendly material and now we offer an earth-friendly line of cleaners. Certification of our O12-GP further solidifies our commitment to preserving our environment,” said Len Nelson, Otis’ sales and marketing vice president. In addition to the General Purpose cleaner, Otis offers a Carbon Remover, Copper Remover and Shotgun Blend/Plastic Remover. Otis officials say they expect these products also will receive USDA BioPreferred certification. For more information, visit www.otisgun.com. IN STOCK NOW! Gen 4 Item #: PG-23502-03 Caliber: 40SW Capacity: 13+1 Barrel Length: 4.02” Sights: Fixed • BlackMatteFinish • PolymerFrame • 21.16oz. • SafeAction • 3Magazines • Interchangeable Backstraps 23 Gen 4 Your Choice $ Prices Valid through 10/31/12 47500 Item #: PG-26502 Caliber: 9MM Capacity: 10+1 Barrel Length: 3.43” Sights: Fixed • BlackMatteFinish • PolymerFrame • 19.75oz. • SafeAction • 3Magazines • Interchangeable Backstraps 26 Don’t miss out on these great deals, supplies are limited to quantities on hand. www.davidsonsinc.com 12 OCTOBER 2012 800-367-4867 ©2012 DAVIDSON’S, INC. ALL RIGHTS RESERVED. CALL TODAY Does Davidson’s GuaranteeD Lifetime Replacement make that much of a difference? I T W I L L W H E N YO U N E E D I T ! Subscribe to SI DIGITAL www.shootingindustry.com