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Shooting Industry November 2012 - Page 22
Outdoor Outdoor marketplace Mossberg Rewards Triple Crown Winners J.K. Autry M ossberg recently rewarded its 2012 Triple Crown Incentive Program winners for reaching top sales goals. Five dealers, two distributors and one sales representative traveled to Thunder Ranch training facility in Lakeview, Ore., for two days of hands-on training with Clint and Heidi Smith. The course focused on tactical and long-range rifles, and defensive shotgun and handgun training. Tom Taylor, Mossberg vice president of sales and marketing, and John MacLellan, Mossberg director of sales, hosted the winners during the trip. “We want to congratulate our incentive winners and commend their participation in the Triple Crown program,” Taylor said. “We are in the second year of this highly effective purchase incentive program, and the participating distributors and retailers have experienced increased sales, profits and a raised consumer awareness of the Mossberg brand and products. It’s a win-win program for those motivated dealers, sales associates and distributors.” The program’s winners are: Stephan C. Bacon, Kames Sports, North Canton, Ohio Nicholas V. Brown, Buckeye Firearms of Rogers, Monaca, Pa. Christopher H. McLaren, Vance Outdoors, Columbus, Ohio Shaun M. Sees, Woodbury Outfitters, Coshocton, Ohio Sally Ann Simpson, Gun Rack, Kingsport, Tenn. Kimberly A. Kueker, Zanders Sporting Goods Francis J. Paul Jr., Ellett Brothers Jeremy Vaccaro, The Evans Group “Mossberg continues to enhance our sales initiatives with programs, such as Triple Crown, specifically designed to increase Mossberg’s eight Triple Crown winners, hosted by Tom Taylor and John MacLellan (front center), enjoy the training and hospitality at Thunder Ranch. profits and motivate/reward associates. With Clint and Heidi providing such a highly desired incentive — a defensive training course at Thunder Ranch — we experienced an extremely high level of participation in the Triple Crown program this year, with hundreds of dealers participating and qualifying,” MacLellan said. The 2012 Mossberg Triple Crown sales initiative included a Stocking Dealer Program, Dealer and Distributor Associate Incentive Programs, VIP Discount Program, and free guns and gear opportunities. Mossberg plans to continue the program in 2013. For more information, visit www.mossberg.com. T-Reign’s Tethers Protect Gear FNH USA Rewards Customers T -Reign Retractable Gear Tethers have been protecting valuable equipment for both dealers and customers for 64 years. The latest addition to the T-Reign family is the ProCase, designed to protect handheld electronic gear. T-Reign retractable gear tethers feature a durable, waterproof polycarbonate case; a rugged Kevlar cord for quiet, smooth extension; and a universal gear attachment to secure the gear. Attachments include a belt clip, a carabiner and a hook-and-loop strap. The choice of lengths — ranging from 24 to 48 inches — and retraction forces of the cord — from 4 ounces to 14 ounces — make T-Reign a great choice for many types of products. As the company likes to say, “it’s the accessory to protect your necessities.” All T-Reign products are proudly made in the U.S. For more information, visit www.t-reignoutdoor.com. C SI DIGITAL ustomers who purchase any new FNS pistol with night sights through Nov. 30 will receive a $50 cash rebate. This rebate also offers the opportunity to give back, as customers have the option to donate their $50 cash rebate to NRA’s Life of Duty, a program dedicated to honoring and assisting America’s military and law enforcement personnel. Rebate details and submission forms can be downloaded at www.fnhusa.com/fnsdeal. Visit www.fnhusa.com for more information on FN firearms, and be sure to like FNH on Facebook at www.facebook.com/fnhusa. For more information on the NRA Life of Duty program, visit www.nralifeofduty.tv. Dealers, for weekly updates on industry-wide rebates and promotions, visit www. shootingindustry.com. Click “Rebates.” Continued on page 24 Hot Link 22 NOVEMBER 2012 Subscribe to SI DIGITAL www.shootingindustry.com