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Shooting Industry November 2012 - Page 14

Industry news NSSF Discounts Retail/Range Memberships SSF is offering retail/range memberships for $35 through the 2013 SHOT Show to celebrate the show’s 35th anniversary. NSSF’s benefits for retailer members include a 24-hour FFL hotline, access to ATF compliance consulting with former ATF officials, access to NSSF research and more. “You can’t pass up this deal,” said Bettyjane Swann, NSSF director of member services. “NSSF membership provides you with information and resources, networking and training, continued education opportunities, and discounted products and services.” NSSF points out that in addition to helping businesses grow and succeed, membership in NSSF also helps the organization fulfill its mission of promoting, protecting and preserving hunting and the shooting sports. For membership information, visit Retailers planning to attend the 2013 SHOT Show can also take advantage of the offer while registering for the show. For information, contact Samantha Hughes at or Bettyjane Swann at We’ve Got Your Ba ck N National Shooting Sports Foundatio n® ow is not the time to go it alone. Firearms and ammunition retailers have a friend in the busines s. The National Shootin g Sports Foundation is the voice of the firearms industr y and has been a trusted resource for outdoor sporting goods retailers for more than 50 years. N Retailers: Join NSSF Today for $35 Access to ATF comp liance consulting, FFL hotlin e, NSSF research and more for $35? You can’t pass this deal up. It’s the us by joining your industry’s trade 35th anniversary of NSS F’s SHOT Show. Celebr ate with $35. association for just *$35 offer available now through the nal day of the SHOT Show, Jan. 18, 2013. Restrictions apply. During this year when our industr y will be challen ged more than ever, your NSSF membe rship helps you grow your business and adds one more strong voice to the industr y’s chorus. Visit www.nssfmembe or contact Samantha Hughes at 203-426 -1320 or shughes@nssf.o rg. WWW.NSSFMEMB NSSF_RetailSS_SI_Oct.ind d 1 ERSHIP.COM 9/13/12 2:32 PM Potterfields Announce Boy Scout Program idwayUSA founder and CEO Larry Potterfield announces the “Larry and Brenda Potterfield Boy Scouts of America (BSA) Shooting Sports Program.” The Potterfields are contributing $500,000 to launch the program’s annual grants. “The BSA is the country’s greatest developer of leadership in youth, and Brenda and I are strong supporters of programs whose objective is to help develop the leaders of tomorrow,” Potterfield said. “Shooting sports is one of the most popular activities in Scouting, and this gift is designed to help more youth have that experience.” With the initial $500,000, the BSA National Foundation hopes M to award approximately 20 grants beginning in 2013. Grant funds may be used for, but are not limited to, the purchase of ammunition, firearms, targets, firearm cleaning supplies, eye and ear protection, awards, shooting facility fees and travel expenses for Scouts to attend approved shooting competitions. For more information about MidwayUSA, visit For more about the BSA National Foundation, visit or call (972) 580-2219. Bushnell Presents Inaugural Scholarship B ushnell Outdoor Products and the University of California, Davis (UC Davis) have presented the inaugural Bushnell Bill McRae Lifetime Achievement Scholarship to Justin Knight. The scholarship will be awarded annually to an outstanding student in the UC Davis optical science and engineering program. Knight, a senior in the program, carries a GPA of 3.58. He is using the $7,500 scholarship to pay this year’s tuition, which will allow him to focus on academics and minimize his student loan debt. “We believe this is a great opportunity to support the future of our industry by partnering with one of the premier optics programs in the nation,” said Blake Lipham, Bushnell president and CEO. As a legendary figure in the optics industry, Bill McRae is not only known for his immense contributions to the outdoor industry, but also for his dedication to mentoring journalists and industry professionals. Bushnell established the UC Davis scholarship to share his legacy and to support the next generation of optical engineers. For more information, visit Justin Knight NWTF, Hope For The Warriors Form Partnership T he National Wild Turkey Federation (NWTF) and Hope For The Warriors announce a partnership to provide hunting opportunities throughout the country for wounded service members and their families, as well as families of the fallen. “We can never do enough to fully honor them for their service to our country, but this is one way we can show our appreciation to the veterans of our armed services. By partnering with Hope For The Warriors, we will increase our ability to help veterans enjoy the outdoors through our Wheelin’ Sportsmen NWTF,” said George C. Thornton, NWTF CEO. “Partnering with the NWTF will help us provide more opportunities to combatwounded service members and their families, using the great outdoors to support their rehabilitation and recovery,” said Robin Kelleher, Hope For The Warriors president. For more information, visit and NOVEMBER 2012 14 Subscribe to SI DIGITAL

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