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Shooting Industry August 2012 Digital Edition - Page 22

Outdoor marketplace nder Armour introduces a new scent control collection that allows hunters to stay undetected in the field with an innovative system. A new commercial featuring hunter Lee Lakosky, Under Armour Arsenal member and cohost of The Crush, supports the product launch. Print advertisements featuring members of the Under Armour Arsenal of elite hunters are slated for multiple publications throughout the summer, and during the fall/winter hunting seasons. Using an interactive Facebook app, UA Hunt fans can upload their hunting photo and give it the “Under Armour Scent Control treatment.” Fans will also be eligible to win a dream hunt with a member of the UA Arsenal, and receive head-to-toe Under Armour Scent Control gear. “Our goal with the Under Armour Scent Control campaign is to educate hunters, and provide them with the most state-of-theart gear to help them succeed in the field,” said Bryan Offutt, Un- Continued from page 20 U Under Armour Launches Scent Control Collection der Armour director of outdoor marketing. Visit or Under Armour Scent Control advertisements feature Lee Lakosky of The Crush, who has received the “treatment.” Swarovski Holds Photography Contest warovski Optik North America hopes to raise awareness for digiscoping in its seventh annual “Digiscoper of the Year” photography contest. “Digiscopers have never had so many choices available to them,” said Clay Taylor, naturalist market manager of Swarovski Optik North America. “There are more quality spotting scopes and S adapters on the market; digiscopers can choose between point-and-shoot, DSLR and mirrorless-system cameras. And now there are cell phone cameras that take remarkable digiscoped shots.” The contest runs through Sept. 30. Participants can upload their digiscopic photos to the website, The first-place winner of the contest will receive a complete set of Swarovski Optik digiscoping equipment. 9 DRIVING SALES: Consumer Promotions: Alliant Powder • Free shooting pouch; with purchase of 2 kegs of powder Through Dec. 31 Beretta • Free gun case and accessories; with purchase of A400 Xplor or A400 Xplor actions Through Oct. 31 Browning • Free X-Bolt Softshell Jacket; with purchase of X-Bolt Rifle • Up to $100 rebate; with purchase of shotgun by 4-H and SCTP members Through Dec. 31 Burris • $100 rebate; with purchase of Eliminator LaserScope Through Dec. 31 Bushnell • $50 rebate; with purchase of Scout 1000 ARC Laser Rangefindger Through Dec. 31 Ongoing Programs, Rebates & Promotions Champion Traps & Targets • $50 rebate; with purchase of EasyBird, Doubles, SST and 180-Sporter or 6-Packer Traps • $25 rebate; with purchase of WheelyBird Trap Through Dec. 31 Federal Premium • Up to $100 rebate; with purchase of Gold Medal target loads Through Oct. 31 Hornady • Free bullets; select purchases Through Dec. 31 Leica • Free matched Ever Ready scope case; with purchase of APO Televid scope Through Sept. 30 O.F. Mossberg & Sons • 20 percent off Zombie Industries 3D targets; with purchase of select firearms (203) 230-5300, RCBS • Up to $50 rebate; with purchase of E-mail your Programs, Rebates & Promotions to: RCBS product Through Dec. 31 Smith & Wesson • Up to $100 rebate for active, retired and disabled military personnel; with purchase of select M&P pistols or rifles, or any revolver Through Dec. 31 Weaver • $50 rebate; with purchase of Super Slam riflescope or binocular • Free Buck Commander BlackTimber hunting pack; with purchase of Super Slam or Grand Slam riflescope or binocular Through Dec. 31 Winchester Ammunition • Up to $100 rebate; with purchase of AA Target loads Through Aug. 31 Winchester Repeating Arms • $50 worth of free ammo; with purchase of new Model 70 Through Sept. 30 SI DIGITAL Bonus For a weekly updated listing, visit Dealer Promotions: Capsmith • Free freight on first in-stock order of $150-plus Offer Code: GOT GUNS? Through Sept. 11 1-800-228-3889, McGowen Precision Barrels • 30% off retail pricing for new dealers (406) 755-4907 O.F. Mossberg & Sons • 40% off price of up to two Mossberg or Mossberg International firearms per year; VIP Discount Purchase Program RCBS • Free shell holders; with purchase of 25 Full Length Die Sets Weaver • Free Grand Slam Steel Rings; with purchase of 20 scopes • Free Buck Commander BlackTrail Backpack; with purchase of laser rangefinder 22 AUGUST 2012 Subscribe to SI DIGITAL

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