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Shooting Industry April 2013 - Page 26
Outdoor marketplace Online Sporting License Sales Increase ore hunters and anglers are buying hunting and fishing licenses online, which has helped increase the size of the sporting community in recent months. The number of hunters and anglers purchasing licenses online has grown by 35 percent and 13 percent, respectively, since 2009, according to HunterSurvey.com and AnglerSurvey.com. Marketing efforts through NSSF and Recreational Boating & Fishing Foundation have helped states boost repeat license sales. With more and more sports- Continued from page 24 M men turning to the Internet to make quick license purchases, the numbers reported in recent surveys are expected to continue to rise. “We understand hunters have choices. To help ensure they renew their licenses and continue hunting, NSSF has worked with state wildlife agencies to increase their ability to reach hunters online,” said Melissa Schilling, NSSF director of recruitment and retention. “Not only have we seen increased hunting as a result of states’ online outreach efforts, but many states are beginning to adopt online marketing as a best practice.” Southwick Associates conducts these online surveys, which provide valuable data for businesses. Encourage your customers to participate in the surveys at HunterSurvey.com and ShooterSurvey. com. Each month, participants who complete the survey are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice. For more information, visit www. southwickassociates.com. i Mountain Seasonings has revamped its freeze-dried camp meals in bold, eye-catching packaging that features outdoor photography and unique labeling. The company believes the new packaging communicates passion for outdoor adventures and its commitment to superior flavor and nutrition. “We wanted to make our Camp Meals really jump out at you,” said Hans Hummel, Hi Mountain Seasonings president. “Our primary goal was to appeal to the adventurous side of our customers to show them Hi Mountain Seasonings understands where they’re going, and that we want to help them get there with delicious and nutritious meals.” Hi Mountain Seasonings Camp Meals are available in four flavors — Cajun Beans & Rice, Green Chile Casserole, Campfire Chili Macaroni and Hot Caramel Apple Crunch — and contain three servings per packet. Ideal for sportsmen, these freeze-fried H Hi Mountain Seasonings Unveils New Packaging meals are an excellent solution to dining in the outdoors. For more information on Hi Mountain Seasonings, visit www. himtnjerky.com. 9 Hi Mountain Seasonings revamped its packaging with outdoor images. Email your Programs, Rebates & Promotions to: firstname.lastname@example.org SI DIGITAL DRIVING SALES: Ongoing Programs, Rebates & Promotions For a weekly updated listing, visit www.shootingindustry.com Consumer Promotions: Barnes Bullets • Up to $20 cash back; with purchase of Varmint Grenade, Match Burners, Varmin-A-Tor and VOR-TX Safari Through May 31 www.barnesbullets.com/rebates BLACKHAWK! • $10 rebate; with purchase of Serpa Concealment Holster and Federal Premium Personal Defense ammunition • Free hat; with purchase of pants, shirt or jacket Through June 30 www.premiumpartners.atk.com Browning • Up to $100 rebate; with purchase of shotgun by participant in organized youth shooting program • Up to $100 rebate; with purchase of select firearms by members of NRA Youth Hunter Education Challenge • Up to $100 rebate; with purchase of select firearms by state wildlife agency hunter education instructors Through Dec. 31 www.browning.com Federal Premium • Up to $20 back; with purchase of turkey ammo Through May 31 • $10 rebate; with purchase of Personal Defense ammunition and BLACKHAWK! Serpa Concealment Holster Through June 30 www.premiumpartners.atk.com Hornady • Up to 500 free bullets; select reloading purchases Through Dec. 31 www.hornady.com/promotions Nikon • $30 instant savings; with purchase of Prostaff Rimfire, Prostaff Target EFR and P-22 scopes Through April 21 www.nikonpromo.com O.F. Mossberg & Sons • Free Turkey Thugs decoy or ThermaCell Mosquito Repeller; with purchase of qualifying turkey shotgun Through May 31 www.mossberg.com RCBS • Up to 500 free Speer bullets or $50 rebate; with purchase of RCBS equipment Through Dec. 31 www.premiumpartners.atk.com Smith & Wesson • Up to $100 rebate for active, retired and disabled U.S. military and reservationists; with purchase of select Bonus M&P rifles and pistols, or any revolver Through June 30 www.smith-wesson.com Weaver • $50 rebate; with purchase of Super Slam riflescopes and binoculars Through June 30 www.premiumpartners.atk.com Winchester Ammunition • Up to $10 cash back; with purchase of Magnum Rimfire • Free ThermaCELL Mosquito Repellant; with purchase of select turkey loads Through May 31 www.winchester.com Dealer Promotions: RCBS • Free shell holders; with purchase of 25 Full Length Die Sets www.premiumpartners.atk.com Weaver • Free Grand Slam Steel Rings; with purchase of 20 scopes • Free Buck Commander BlackTrail Backpack; with purchase of laser rangefinder www.premiumpartners.atk.com 26 APRIL 2013 Subscribe to SI DIGITAL www.shootingindustry.com