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Shooting Industry April 2013 - Page 10

Industry news Beretta Establishes Strategic Business Units B eretta USA recently announced it has reorganized into three strategic business units: Commercial Business, Premium Lifestyle and Beretta Defense Technologies (BDT). The Commercial Business unit has been further organized into channel marketing and product marketing teams. Officials say the reorganization is part of a series of strategic initiatives to support the company’s recent growth. As part of the move, Ryan Muety has been promoted to vice president of channel marketing and consumer direct. Rafe Bennett is vice president of product marketing. Chris Recchia has been promoted to vice president of commercial sales. Antonio Pavan joined Beretta USA at the end of 2012 as the vice president of Premium Lifestyle, managing the company’s firearms, clothing and accessories, galleries, Shop-in-Shop and Trident Lodges. The BDT strategic alliance was created in 2012 to leverage the company’s global operations in support of military, law enforcement and international channels. Visit www.berettausa.com. Bushnell Outdoor Products Acquires Gold Tip ushnell Outdoor Products and MidOcean Partners have acquired Gold Tip, of Orem, Utah. The terms of the transaction were not disclosed. Founded in 1989, Gold Tip is a manufacturer of arrows and archery products for target archery and bow and crossbow hunting. The company also produces the Bee Stinger line of bow stabilizers. “I am very proud of what our team at Gold Tip has accomplished. We’ve combined our passions for hunting and competition archery with our work, leading to the development of some of the best archery products in the industry,” said Mitch McKay, Gold Tip director of sales. “Joining the Bushnell family gives us an exciting opportunity to build on our foundation and expand our success.” For more information, visit www.bushnell.com and www.midoceanpartners.com. B Demand For NSSF Safety Education Jumps ince the beginning of this year, demand for NSSF safety and education materials has increased substantially. Orders for NSSF’s educational brochure, “Firearms Safety Depends on You,” were up 110 percent in January, compared to the same period last year. Specifically, 217,486 copies of the brochure were ordered during the month, up from 103,431 last January. Orders for NSSF’s firearm safety video compilation jumped 1,700 percent, with the majority of the 2,250 copies being ordered by educators and childcare professionals. “Firearms Safety Depends on You” reviews the 10 rules of firearms safety every shooter must know and obey to ensure safe and responsible use of firearms. Many firearm manufacturers include it within the packaging of their products, according to NSSF. Those also using the brochure include state agencies, retailers, hunter education and firearms safety programs, and other groups or individuals involved in the shooting sports, hunting and firearms industry. The DVD has four videos: “McGruff the Crime Dog on Gun Safety” for students in kindergarten through grade 6; “It’s Your Call: Playing It Safe Around Guns” for students in grades 6 through 9; “Firearms Safety Depends on You,” which covers the same 10 rules of gun safety found in the brochure; and “Introduction to Range Safety and Etiquette.” For more information, and to order safety materials, visit www.nssf.org/safety. 10 APRIL 2013 S Subscribe to SI DIGITAL www.shootingindustry.com

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