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Shooting Industry September Digital Edition - Page 38

Outfitting Your Hunting Customers Jim Rauscher Highlights The Gear, Clothing By J.K. Autry And Footwear Hunters Want H aving the right gear in the field — from clothing and footwear to radios and game calls — is just as important as the firearm the hunter carries afield. If dealers aren’t stocking every piece of equipment a hunter needs, they could be turning away business. Firearms — including Browning’s X-Bolt Hunter — account for 15 percent of total sales at Joe’s Sporting Goods, with hunting gear and related accessories making up the balance. 38 SEPTEMBER 2012 Subscribe to SI DIGITAL www.shootingindustry.com

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