Click here to download the catalog as a PDF file.

Shooting Industry September Digital Edition - Page 38

Outfitting Your Hunting Customers Jim Rauscher Highlights The Gear, Clothing By J.K. Autry And Footwear Hunters Want H aving the right gear in the field — from clothing and footwear to radios and game calls — is just as important as the firearm the hunter carries afield. If dealers aren’t stocking every piece of equipment a hunter needs, they could be turning away business. Firearms — including Browning’s X-Bolt Hunter — account for 15 percent of total sales at Joe’s Sporting Goods, with hunting gear and related accessories making up the balance. 38 SEPTEMBER 2012 Subscribe to SI DIGITAL

Page 37 ... Page 39