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Shooting Industry September Digital Edition - Page 28

Arms Arms and the woman ecognizing that women are the fastest-growing segment of the shooting sports, Under Armour (UA) is expanding its women’s hunting clothing line and adding scent-blocking technology. Your female customers will love the Dead Calm Scent Control jacket and pant. Both are made of water- and windproof fleece that is designed to keep women odor-free and warm when the temperature Lisa Parsons-Wraith Focus On Fashion And Function For Female Shooters R is low. The Ayton Jacket and pant are also made for cold weather conditions with 300-weight performance fleece and thermal insulation. The UA Stealth Jacket and Pant feature Under Armour’s ColdGear and ArmourStorm technologies to protect women in extreme cold conditions. Waterproof and breathable, with fully taped seams, this set features an adjustable hood and elastic waist with drawstring. The women’s line also includes various layering garments to keep women dry and comfortable in the field. All of the clothing comes in Realtree and Mossy Oak camo. The DeadCalm line is also available in black. For more information, visit www.underarmour.com. Another item to include in the femalefriendly section of your store is Browning’s new line of Spur Neck knives developed by renowned knifemaker Russ Kommer. “Like the spur from a rooster pheasant, these knives are sharp and curved, and make for an excellent multipurpose knife from caping to self-defense,” according to Browning. Browning’s Multipurpose Knife What will capture women’s attention is that the knives are available in Mossy Oak Pink, in addition to black and Mossy Oak Break-Up. The 1 3/4-inch fixed-blade knife is made out of 440 stainless steel. Camouflage knives sport aluminum handles with Dura-Touch coating, which gives the knives a durable finish that is easy to hold when wet. Rounding out the Spur Neck Knives package is a Kydex sheath that locks the knife securely in place. There is also a neck chain with a safety breakaway design to keep the knife handy at all times. These versatile knives would be a great addition to any woman’s arsenal of practical self-defense tools. For more information, visit www.browning.com. Browning’s Spur Neck knives were developed by knifemaker Russ Kommer. Under Armour’s Dead Calm Scent Control Jacket and Pant feature 300-weight Sherpa fleece interior, plus scent-blocking technology. Holsters For Any Fashion Situation ncorporating a firearm into a trendy wardrobe is practically im- flesh to draw their gun. They simply reach under their shirt and possible. Looper Brand has a solution. Their line of women’s pull the gun down and out. holsters aims to address ladies’ gun-carrying needs. Looper followed up the Flashbang with a line of holsters called The women’s holster line is the brainchild of Lisa Looper. the Pin-Up Collection. This line features a holster called the MarFashion was always high on Looper’s list ilyn, which is carried under the arm in a of priorities, and when she married her manner similar to a shoulder holster. The husband, Bart Looper, a third generation Betty is a tuckable inside-the-waistband member of the holster business, carrying thermoplastic holster with an adjustable a gun also became a priority. cant and a sturdy clip so it can be used in “I tried all these holsters, but everya purse. The Sophia is a leather belt-slide thing printed,” Looper said. “I thought, holster with a straight cant design to keep Lisa Looper, Looper Brand ‘Where can I put this?’” it close to the body. And the Annie O holA woman’s feminine shape gave her an ster, a leather, on-the-belt holster with a idea, and the Flashbang Women’s holster was born. straight cant, rounds out the Pin-Up line. The Flashbang is an ingenious rig consisting of a hard plasWhen it comes to marketing women’s products, Looper sugtic shell that attaches to a woman’s bra with her choice of three gests having a female employee or respected woman shooter test changeable leather loops. The leather loop goes over the center the product. Firsthand experience — especially if your employee front area of the bra, between the cups, and the gun tucks up un- is actually wearing the item in the store — is invaluable. der the cup of the bra. For dealer pricing and more information on the Pin-Up colThe result is a very discreetly concealed weapon that is easily lection and Looper Brand holsters, contact Lisa Looper at lisa@ accessed and drawn. Women don’t have to actually “flash” any looperbrand.com. 9 I My goal is for women to be able to wear a gun on their body. 28 SEPTEMBER 2012 Subscribe to SI DIGITAL www.shootingindustry.com

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