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Shooting Industry September 2011 Digital Edition - Page 53

Industrywatch Swarovski Celebrates 20 Years In U.S. warovski Optik North America is celebrating its 20th year in the U.S. in a number of ways, including consumer product promotions, which run through December. A spotting scope promotion saves consumers up to $300 on spotting scopes and eyepieces. A Z3 riflescope promotion also saves consumers up to $300. SI DIGITAL The company has produced Hot Link a video highlighting its 20year U.S. history, focusing on Swarovski celebrates its 20th year in the United States. the facility, employees and product insights. To view the video, visit Search: “Swarovski Optik North America.” For more information, visit Email the Editor Industry Withstands Instability — Continued from page 54 industry are cautious about the next few months. Economic woes, which are feeding fear of crime, continue to drive the personal defense market. Dealers report strong sales of firearms to customers who indicate protection is their primary reason for purchases. The top two firearm-associated product sales were ammunition and add-on lasers. Hunting sales have increased this year, a welcome change from downturns or slight gains. If the trend continues, the forecast is for the most successful hunting season in years. That is, of course, if the uncertain economy doesn’t derail hunters’ plans. S Registration Now Open SSF has opened registration for the 2012 SHOT Show in Las Vegas, Jan. 17-20. A new, streamlined registration process this year allows registrants to add State of the Industry Dinner tickets, enroll in SHOT Show University and sign up for other educational offerings while registering. Media registration for the show was scheduled to begin this month. Visit www. N Ruger Makes “Million Gun Challenge” Donation uger has donated $279,600 to the NRA as part of Ruger’s “Million Gun Challenge to Benefit the NRA” campaign. The company has set a goal to make history by selling a million firearms to the commercial market in a 12-month period, and is pledging to give the NRA one dollar for every gun sold during that time period, up to $1 million. This first contribution represents sales during Ruger’s first quarter of the challenge, and is nearly 28 percent of the one-million gun goal. “We are proud to say we are well on our way to selling one million firearms, and we are happy to be able to share this substantial donation with the NRA,” said Mike Fifer, Ruger president and CEO. “We appreciate the support of every gun buyer who has chosen to buy an American-made Ruger firearm.” Ruger will present the NRA with additional donations at the close of the third and fourth quarters, with the final donation occurring at the 2012 NRA Show. For more information on the Million Gun Challenge, visit or 9 R Visit to subscribe to the Internet-based issue. IT’S FREE NO PROBLEM! SI Digital has issues dating back to 2008! Want an older issue? SEPTEMBER 2011 53

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