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Shooting Industry September 2011 Digital Edition - Page 34

By Carolee Anita Boyles Seal The On HIGH-TECH Sales dealers need to stay on top of trends, and educate themselves and their employees. Here’s how today’s successful retailers make the most of high-tech sales. Ben Minkel, owner of Cedar Falls Tactical in Park Hills, Mo., advises dealers to keep current on what’s happening in the marketplace. Deal Nine Ways To Improve Customers’ Outdoor Experience H igh-tech products are eagerly sought after — and hunters and shooters are demanding more performance from the gadgets they buy. Manufacturers are responding with a broad range of high-tech products, including GPS units, laser sights, game cameras, rangefinders, digital riflescopes and binoculars — and even K-9 safety products. To successfully sell high-tech products, Tune In To Trends “Stay up with what’s coming out by reading magazines, so you know which items are popular and what’s doing well,” said Minkel. “SHOT Show is a huge help in following trends. Go to shows and read magazines like Shooting Industry to know what’s coming out, and what the benefits of those products are. There are a lot of things coming out that I’d say are more hype than they are practical, especially in Ben Minkel, owner of Cedar Falls Tactical in Park Hills, Mo., prepares an EOTech scope for a customer. He advises dealers to stay on top of high-tech trends to differentiate between hype and practical products. 34 SEPTEMBER 2011 Subscribe to SI DIGITAL

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