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Shooting Industry September 2010 - Page 21

Outdoor marketplace dent of Southwick Associates. “Hunters and anglers do not rely on just one source. Multiple information sources work together to help shape their interests and opinions.” The bottom line for dealers: We may be firmly rooted in the age of the Internet, but the majority of your hunting customers still rely on traditional magazines to feed their interests. Those include our sister magazines of FMG Publications — American Handgunner, GUNS Magazine, American COP magazine and a series of Special Editions. To learn how to sell these magazines in your store, contact Sergio Jauregui, FMG’s distribution manager, at 1-800597-8065. Dealers, encourage your customers to participate in the polls run by Southwick Associates by visiting www.huntersurvey.com and www.targetshootingsurvey. com. Those who participate in the surveys are entered in a monthly drawing for one of five $100 gift certificates to the sporting goods retailer of their choice. That could be you. Browning Announces Camp Knife, Saw ustomers who find they struggle with completing chores at their campsites will love the new Backcountry Camp Knife and Folding Camp Saw from Browning. A handy addition to any outdoorsman’s pack, the knife features a 6 1/2" Sandvik 12C27 stainless steel blade with a fine linen handle. A top grain leather sheath holds the knife, along with a sharpening stone. Suggested retail is $109.95. Knife designer Russ Kommer designed the new camp saws, which showcase a grooved handle and large tail radius to ensure a rock-solid grip and comfort in hand. The handles are injection molded with composite rubber inlay. With its 5 3/4" high-carbon stainless steel push/pull blade, the saw maximizes efficiency when chopping or sawing tree limbs for a fire or dressing game in the field. The unique sheath for the saw can be worn in both horizontal and vertical positions. Suggested retail price for the saw, which is available with a black or camo handle, is $19.95 and $29.95, respectively. The saw is also offered in combo packs that include a Browning folding knife with secure liner lock and thumb stud. Suggested www.shootingindustry.com C retail price is $29.95 for the black handle and $39.95 for the camo handle. Dealers, for more information, visit www. sho ot i ng i n dus try. com/browning.html. Manufacturers and distributors, e-mail your dealer and consumer pro- Browning’s new Camp Saw is offered in motions to: editor@shootingindustry. combos with a folding knife, with black and Mossy Oak handles. com. 9 SEPTEMBER 2010 21 Got Promotions?

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