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Shooting Industry September 2010 - Page 20
Outdoor Outdoor marketplace Magazines Are Still Top Gun For Hunters J.K. Autry agazines remain the top choice for hunters when it comes to gathering information and seeking entertainment, according to the June 2010 HunterSurvey.com poll. Forty-four percent of hunters use magazines as their primary source to learn about the sport, a healthy majority over websites, which attract only 15 percent of hunters. Other sources of information used by hunters, according to the survey, include books, newsletters, newspapers, social media and radio. Five percent of hunters said they used e-mail as their sole source for information. Four percent of hunters indicated they use all available media sources for learning and entertainment. “With hunters and anglers using such a wide range of media sources for learning and entertainment, agencies, Magazines rate high as a main source of information for hunters. To organizations and businesses should consider adding new learn how to sell these FMG Publications in your store, contact Sergio media to their traditional outreach platforms to ensure their Jauregui, FMG’s distribution manager, at 1-800-597-8065. messages are getting out there,” said Rob Southwick, presi- M More Revolvers Approved For California ifteen additional Charter Arms revolver models were recently approved for sale by California, which requires extensive testing before allowing new models of firearms to be sold inside state lines. Visit www.charterarms.com for more information. The much-anticipated arrival of Rhino Revolvers in the U.S. was delayed due to U.S. government procedures, but it should now be available for your customers. Dealers, find out more about selling Rhino Revolvers in your store by calling (837) 4254867. Also, visit www.chiappafirearms.com. Leupold is currently offering a $100 cash rebate with the purchase of a Leupold Golden Ring 8x42mm or 10x42mm HD binocular. The Leupold Golden Ring HD binocular series boast stunning image quality and durability. Dealers, visit www.leupold.com/ hdrebate for more details and to download a rebate form for your customers. The rebate lasts through Dec. 31. It’s now easier than ever to learn about the latest deals, promotions and special events from Beretta. Facebook users who “friend” Beretta will get these updates automatically, as well as news on U.S. and international shooting competitions. Beretta currently has more than 2,000 Facebook fans. To see 20 SEPTEMBER 2010 F Beretta promotions on Facebook, visit www.berettausa.com and click on “Facebook.” For your female customers who “take pride in not being one of the guys,” Prois Hunting Apparel is sponsoring a monthly photo caption contest on the Prois Hunting Blog. To participate, your customers need to submit a caption in the comments section of the blog, found at www.proishunting.com/community. The winner, chosen each month by the Prois staff, will receive a Prois “Take Pride in Not Being One of the Guys” long-sleeve T-shirt. For more information, visit www.proishunting.com. Congratulations to Rinehart Targets for wrapping up its 18-city R100 Shooting Tournament last month. Rinehart took its 3-D targets on the road in search of archery enthusiasts. “The R100 tournaments are a great chance for us to offer our customers a fun-filled competition that features a wide range of one-of-a-kind Rinehart 3-D targets,” said James McGovern, vice president of Rinehart Targets. Each event took place over two days, with competitors choosing to take aim at 100 Rinehart targets, including Rinehart’s life-sized giraffe, lion, shark and anteater targets. For more information on the tournament, visit www.R100.org. Prois: “Take Pride” Leupold Offers Rebate Rinehart Concludes Tournament Beretta On Facebook Read SI DIGITAL www.shootingindustry.com