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Shooting Industry September 2010 - Page 13
he NSSF Marketing Communications team has been honored with two 2010 Awards for Publication Excellence (APEX). The awards are based on excellence in graphic design, editorial content and the ability to achieve overall communications excellence. They are sponsored by Communications Concepts Inc. NSSF was recognized in the Websites category, for its main website, www.nssf. org, and Special Purpose Campaigns, Programs and Strategic Plans, for the NSSF’s yearlong effort in educating the public about modern sporting rifles. “Both of these projects required a unique mix of strategic thinking and then precise execution,” said Chris Dolnack, NSSF senior vice president. “The true measurement of these two areas of communication is the effectiveness of what they do for NSSF. The new website is setting records monthly for unique visitors and total visitors in communicating our critical messages,” said Mark E. Thomas, managing director of marketing communications for NSSF. Visit www.nssf.org. T NSSF Wins Awards SSC-Austria, exclusive importer and distributor of the M22 range pistol, has selected Laura Burgess Marketing as its public relations and marketing communications agency for the law enforcement, tactical, military and shooting sports markets. Laura Burgess Marketing is now operating from its new location in New Bern, N.C. The company’s new mailing address is P.O. Box 13978, New Bern, NC 28561. The new phone number is (252) 288-5805 and the fax number is (252) 288-5806. For more information about ISSC-Austria, visit www.issc-austria.com. For more on Laura Burgess Marketing, visit www. lauraburgess.com. www.shootingindustry.com I ISSC-Austria Selects Burgess Marketing www.STIguns.com For a free catalog email: Catalog@STIguns.com Phone: 512-819-0656 SEPTEMBER 2010 13