BONUS SEPTEMBER 2009 • VOLUME 54 • NUMBER 09 Page 50 Features 24 31 35 41 Page 24 Academy Of Excellence A Salute To Service, Integrity And Innovation. Too Complex To Sell? Think Again! SI DIGITAL Hot Link Debbie Thurman Cash In On High-Tech Sales John Morrison Everything For The Hunter Carolee Anita Boyles Hunting Season Has Arrived. Here’s What Hunters Still Need. Hot Knives And How To Sell ’Em These Tips Will Keep Your Cutlery Sales Strong. Pat Covert 44 Benchmade’s Glory Knife Combat-Ready Knife Honors Navy SEAL. SI DIGITAL Shari LeGate VIDEO Page 31 Industry News 8 Masters Raises $25,000 For First Shots Hot Link 10 Ruger 2nd Qtr. Firearm Sales Up 94 Percent 11 NSSF Awards $245,000 To Shooting Facilities 15 Newsmakers Columns SI DIGITAL 16 18 20 Page 35 Lethal Force Expand Your Markets For The AR. SI DIGITAL Massad Ayoob Hot Link Outdoor Marketplace Here Are Gift Offerings To Boost Holiday Sales. J.K. Autry Arms And The Woman Market Non-Lethal Campus Security. Lisa Parsons-Wraith 22 58 6 46 Back Blast & Other Hot Gases Civic Literacy And Elected Officials? What? Commander Gilmore Industry Watch It’s Not About Bowling Balls. Russ Thurman Departments Page 41 Letters New Products SI DIGITAL Hot Link 49 56 Classifieds Reader Service SI DIGITAL VIDEO Visit www.shootingindustry.com to request a free subscription to SI Digital and view the special features in this edition. 4 SEPTEMBER 2009 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2009 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. CLICK HERE www.shootingindustry.com Read SInext DIGITAL to request the digital edition.