Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. lars. Even if a dog doesn’t hunt, we’ve found that the hunter would prefer to outfit his dog that way.” The bottom line? If you’re not carrying dog products, you’re missing out on sales from many customers who are already frequenting your store. The first rule in going after the dog market is to carefully consider what you’re adding to your inventory. When it comes to products such as dog food, puppy pads and general pet supplies, don’t bother; you can’t compete with the local grocery store and the big-box pet stores. What you should be stocking are items involved with training, transporting and containing dogs, and safety and first-aid products. These are products hunters want. However, it also Remington’s Training Kit includes a canvas dummy, scent, deluxe whistle with thermometer and compass, 25' check depends on your market. “Some retailers shouldn’t cord and eight-page training booklet. It’s available with carry certain things, because duck, pheasant or quail scents. Stock Smart they won’t move well for them,” Lacknett said. “It just depends what your hunters are doing.” For instance, Lacknett, who is in duck country, doesn’t carry products for other kinds of hunting dogs. “We carry some scents — duck, quail and pheasant — for hunters to put on the dummies,” Lacknett said. “And we have orange vests and dog life vests with a strap on the back, like a handle. We also carry a few first-aid products. But we don’t go into real serious depth with first-aid kits or any other products.” Carrying brand-name dog products, particularly those with a name such as Remington, gives the dealer instant branding power. “We do everything from collars and leads to chest protectors, safety vests and grooming products. We also have skunkdeodorizing shampoo, and hip and joint supplements,” Muniz said. One advantage of carrying dog products is that many of them — such as supplements, first-aid products and training scents — are consumables. “That means your customer will come back over and over again to replenish them,” Muniz said. Remington also offers a dog training 48 SEPTEMBER 2008 Circle No. 218 on Inquiry Card www.shootingindustry.com