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THIS DOG WILL ucts can provide year-round, repeat profits. “We carry dog products because so many of our customers duck-and-goose hunt and need products for training their dogs,” said George Lacknett, hunting supervisor at Buckeye Outdoors in Hebron, Ohio. “They spoil their dogs, too.” Mike Muniz is the licensed account manager for Coastal Pet Products, which Carolee Anita Anita Boyles Boyles Carolee Got Hunters? Hunters? Then Then You You Have Have Dog Dog Product Product Customers. Customers. Got SELL! makes Remington dog products. In his experience, most hunters — even those who don’t hunt their dog — own a dog. “In the data we’ve collected, more than 80 percent of hunters have dogs, whether they hunt them or not,” Muniz said. “Most of those dog owners don’t want the average collar that everyone else has; they want camo collars or safety orange col- T here’s profit in dog products. The big-box stores already know this — Cabela’s, Bass Pro Shops, Dicks, Sportsman’s Warehouse and other big chains make a bundle on this segment of the market. Independent retailers can do the same; however, they have largely ignored the category. It’s unfortunate because dog prod- Many gun store customers are in the market for dog products, such as SportDOG’s 400 FieldTrainer, featured on this “hunter.” www.shootingindustry.com SEPTEMBER 2008 47