Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. SEPTEMBER 2008 • VOLUME 53 • NUMBER 09 Features 28 34 Page 28 Honoring Excellence 17th Annual Awards Pay Tribute To Innovation, Service. ENERGIZE! Pros Share Their High-Tech Sales Techniques. John Morrison 41 47 Cutting Edge! Innovation, Diversification Drive Knife Market. Pat Covert This Dog Will Sell! Got Hunters? Then You Have Dog Product Customers. Carolee Anita Boyles Industry News 8 Masters Raises $16,500 For Step Outside 10 Act Now, Before The November Election 11 NRA Round-Up Surpasses $4 Million Page 34 Columns 20 22 24 26 Page 41 BO NU Lethal Force Tailoring The Defensive Handgun To Your Customer. Massad Ayoob Outdoor Marketplace Don’t Forget The Sharpeners! Carolee Anita Boyles Arms And The Woman Custom Colored Guns And Accessories Hot Sellers. Lisa Parsons-Wraith Back Blast & Other Hot Gases They’re Coming November 4! Be Very Afraid! Commander Gilmore 62 Industry Watch Saluting Excellence, Shooting For The Future. Russ Thurman S! Departments 6 Letters 57 Reader Service 58 61 New Products Classifieds Page 51 4 SEPTEMBER 2008 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2008 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. www.shootingindustry.com