Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. HIGH-TECH MARKET ADCO Sales . . . . . . . . . . . . . . .241 AimSHOT . . . . . . . . . . . . . . . . .242 Aimpoint . . . . . . . . . . . . . . . . . .243 American Technologies Network .244 AOSafety . . . . . . . . . . . . . . . . .245 Beamshot . . . . . . . . . . . . . . . . .246 Brunton . . . . . . . . . . . . . . . . . .247 BSA Optics . . . . . . . . . . . . . . . .248 Burris Co . . . . . . . . . . . . . . . . . .249 Bushnell Performance Optics . . .250 CamTrakker . . . . . . . . . . . . . . .251 Carl Zeiss . . . . . . . . . . . . . . . . .252 Carson Optical . . . . . . . . . . . . .253 C-More Systems . . . . . . . . . . . .254 Crimson Trace Inc . . . . . . . . . . .255 DeerCam . . . . . . . . . . . . . . . . .256 Eagle Electronics . . . . . . . . . . .257 Flash Target . . . . . . . . . . . . . . .258 Garmin International . . . . . . . . .259 Gilmore Sports Concepts . . . . . .260 GSM . . . . . . . . . . . . . . . . . . . . .261 Horus Vision . . . . . . . . . . . . . . .262 Howard Leight by Sperian . . . . .263 Hunter’s Specialties . . . . . . . . .264 Insight Technology . . . . . . . . . .265 ITT Corp . . . . . . . . . . . . . . . . . .266 Kenwood Corp . . . . . . . . . . . . . .267 Laser Devices Inc . . . . . . . . . . . .268 LaserLyte . . . . . . . . . . . . . . . . .269 LaserMax Inc . . . . . . . . . . . . . . .270 Leica . . . . . . . . . . . . . . . . . . . .271 Leupold & Stevens . . . . . . . . . .272 Lowrance Electronics . . . . . . . . .273 Magellan . . . . . . . . . . . . . . . . .274 Meprolight Inc . . . . . . . . . . . . . .275 Michaels . . . . . . . . . . . . . . . . .276 Midland Radio . . . . . . . . . . . . .277 Millett . . . . . . . . . . . . . . . . . . .278 Motorola . . . . . . . . . . . . . . . . .279 Night Owl Optics . . . . . . . . . . . .280 Nikon . . . . . . . . . . . . . . . . . . . .281 North Safety Products . . . . . . . .282 Pelican . . . . . . . . . . . . . . . . . .283 Pro-Ears . . . . . . . . . . . . . . . . . .284 Silencio . . . . . . . . . . . . . . . . . .285 Silver Creek Industries . . . . . . . .286 Smith Abrasives . . . . . . . . . . . .287 Sonic Technology Products . . . . .288 SPOT Inc . . . . . . . . . . . . . . . . . .289 Stealth Cam . . . . . . . . . . . . . . .290 Streamlight . . . . . . . . . . . . . . .291 SteriPen . . . . . . . . . . . . . . . . . .292 SureFire . . . . . . . . . . . . . . . . . .293 Swarovski . . . . . . . . . . . . . . . .294 Taser International . . . . . . . . . .295 Trail Sense Engineering . . . . . . .296 Trijicon . . . . . . . . . . . . . . . . . .297 TriSquare . . . . . . . . . . . . . . . . .298 Walker’s Game Ear . . . . . . . . . . .299 www.shootingindustry.com ATN’s Nightstorm-1 Yellow is a very popular and rugged waterproof night-vision monocular listing for $279, making it a perfect “entry-level” night-vision device. oculars, scopes or multipurpose systems,” Roe said. Roe recommends stocking ATN’s Viper NV goggles, with a $299 MSRP; the Aries 390 Paladin 4-power riflescope and 450mw infrared illuminator at $799 MSRP; and the Gen-3 Mars4x-3, a powerful 4X scope listing for $3,695. “Remember,” Roe said, “typical margins on night-vision products are 20 to 25 percent and the market is booming!” Roe advises dealers to get a basic education on night vision, appoint a go-to expert on your staff; choose a distributor or maker whom you can contact directly for expertise and advice; and to stock selectively without breaking your budget. The same principles Perry and Roe talked about can be applied to sales of a multitude of high-tech items, from wireless-controlled trail cameras to frequencyhopping two-way radios. Selling “tech” doesn’t have to be tough! 9 Circle No. 209 on Inquiry Card High-tech developments like the frequencyhopping eXRS two-way radios from TriSquare Communications attract buyers. 38 SEPTEMBER 2008