Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Lisa Parsons-Wraith Custom Colored Guns And Accessories Hot Sellers lack polymer pistols and shiny, stainless steel revolvers were standard equipment for serious shooters in recent memory, but those classics are beginning to take a backseat to more colorful firearms. Guns and accessories in non-traditional colors and materials are a hot ticket right now and no one is embracing them more than women. Color is hot in the fashion world, which means women are accustomed to brightly hued clothing, shoes, purses and personal accessories. It’s only natural that women would seek out color in their favorite shooting pastime, and manufacturers are doing their best to provide shooters with the products they crave. B The color trend is great news for dealers, because it means women are once again in the market for new guns. Their trusty stainless steel revolver now looks a bit dull compared to some of the brightly colored new guns on the market. Since it’s tough to wear out a gun, fun and fashion are great ways to get women to purchase new firearms, and colored guns and accessories nicely fit that bill. Fred Ludington, owner of Ludco Gun Shop in Parker City, Ind., said the Pink Lady from Charter Arms has been a very successful gun in his store. “Every time I order some, it doesn’t take a whole lot of time to sell them out,” Ludington said. “I think the color appeals to women and I’ve had fairly good luck selling the red- and pink-frame guns from Charter.” The Pink Lady is a variation on Charter Arms’ popular .38 Special Undercover Lite aluminum frame revolver. It is compact with a 2" barrel and is ultra-lightweight at a mere 12 ounces. It sports fixed sights, a traditional spurred hammer and a three-point cylinder lock. In addition to being 100-percent American made, the color choices are sure to make it appealing to your customers. Women can express their personal style with the Pink Lady, The Undercover Lite in red and, for those customers who like a little bling, the Goldfinger version. Colored guns like the Pink Lady and the Goldfinger from Charter Arms and the U22 Neos from Beretta are flying off dealers’ shelves. she Coordinating Colored Cases our customers can carry their personalized look one step further with a gun case from T.Z. Case that perfectly matches Charter Arms’ Pink Lady revolver. Reed Berry, sales and marketing coordinator for T.Z. Case, said their pink alligator case and their zebra finish cases have been very popular from the moment they were introduced. T.Z. Case already manufactured colored beauty cases and, noting the gun industry’s trend towards color, T.Z. Case had their factory make a few samples of more feminine gun cases. “People went nuts,” Berry said. “We sold out and the cases were instantly on backorder.” Sterling Fligge, manager of Guns Fishing & Other Stuff in Vacaville, Calif., had the same experience with T.Z. cases. “We can’t keep them in stock. Whenever we buy them, they sell out instantly. They offer excellent value in a metal case. They’re just a good item,” Fligge said. Guns Fishing & Other Stuff includes a gun range and offers beginning handgun classes. Fligge said a lot of women come to 24 SEPTEMBER 2008 Y the store interested in self-defense, and the store’s female firearm instructor makes women feel very comfortable. “Self-defense brings them to us,” Fligge said. “But once they take the class, the next thing we know, we have a very steady Unusually colored cases from T.Z. Case complement your customers’ colored pistols. www.shootingindustry.com