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PELICAN Visit www.lanskysharpeners.com and click on “Lansky Sharpening System — See the Video.” Dealers can request the “Try Me” POP and video via e-mail at info@lansky.com or call (716) 877-7511. DMT also provides video support for dealers. “We have half a dozen videos on our Web site that educate users on our products,” Brandon said. To view the videos, visit www.dmtsharp.com. Retailers can call the company and request free copies to use in their stores. ™ POWER COMBO Pelican 1750 CASE shown with a Barrett M82A1/M107 BARRETT CHOOSES PELICAN PROTECTOR™ CASES. SHOULDN’T YOU? TOUGH POLYMER CONSTRUCTION CRUSHPROOF AND TOTALLY WATERTIGHT EASY OPEN DOUBLE-THROW LATCHES STEEL REINFORCED PADLOCK PROTECTORS 38 SIZES For more info, go to www.pelican.com/si DMT’s Web site, www.dmtsharp.com, has six videos and eight instruction pages on how to use the company’s products. “They’re designed to loop, so retailers can start them and not have to reset them,” Brandon said. “And they’re only two or three minutes each, so the customer isn’t going to get bored standing and watching them in a retail environment.” Customers can call DMT at 1-800666-4368. Brandon says DMT gets quite a number of calls from end users, and the staff is always happy to walk them through how to use the products. Eze-Lap provides free instructional pamphlets, videos and DVDs. “The retailer needs to ask for those items when he places his order,” Johnson said. “We also have a point-of-purchase, test-pad display that’s a sharpening stone with directions. The retailer can put it on the counter so it becomes a silent salesperson.” Dealers and consumers can benefit from Eze-Lap’s “Sharpen Your Skills” tips on the company’s Web site, www.eze-lap. com. Click on “Tips.” So, along with your knife sales, don’t forget the sharpeners. 9 23215 EARLY AVENUE, TORRANCE, CA 90505 • 866.838.9160 (TOLL FREE) 310.326.4700 • FAX 310.326.3311 • WWW.PELICAN.COM/SI 3067 All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products, Inc. and others. Circle No. 229 on Inquiry Card Maximize Your Profits! SO COVER sub 6/23/08 10:06 PM Page 1 OCULARS! 10x42MM BIN WIN A MINOX FREE SEPTEMBE R 2008 OUTSIDE U.S. $7.95 $4.95 RIGHTS WATCH! 60 pg. 80 M&P W-S S&17 HOT R’S WINNE CHOICE! 9MM 17 LR .22 N GUN FUN RUGER R CHARGE GLOCK M38 P .45 GA TIN ’ EZ SHOO 9 9MM EAA EZ OPTICS! SU PERB Sell GUNS and AMERICAN S.38 R09LC9MM P! HANDGUNNER in your store TODAY! RUGER’S EVOLUTIONARY & THAT WEREN’T HANDGUNS WIN A CUSTOM RU GER .44 MAGNUM! SEPTEMBER /OCTOBER $5.95 OUTSIDE US $9.50 2008 ® GREAT GAP .45 Taffin Tests: 1903 Shootin Sho ACP 4 . 5 A EN HEAV GUARDIAN 1911 ACP EDGE & STI W & .45 AC .40 S& maga www.guns zine.com For More Information Call 1-800-597-8065 GUNNY SAC K: • Blade-Tech Holster • CrossBree d Gun Bag • Benchmade Defense Pen otin g Iron:: Blowed-Up g Iron Guns! ? AMERIC ANHAN DGUNN ER.COM www.shootingindustry.com SEPTEMBER 2008 23