Circle No. 235 on Inquiry Card
Top photo courtesy U.S. Department of Defense FN M3M .50 BMG/12.7x99MM NATO HEAVY MACHINE GUN FN provides 70% of the small arms
SEPTEMBER 2008 • VOLUME 53 • NUMBER 09 Features 28 34 Page 28 Honoring Excellence 17th Annual Awards Pay Tribute To Innovation,
Made in the USA! Please send your FFL for our new catalog. SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER & EDITOR Russ
I am a researcher with a particular interest in private firearm ownership in the U.S. I am currently writing a book chapter revi
It’s a revolver – and a shotgun – it’s the ultimate combo handgun. The Taurus Judge gives your customers the option to chamber b
Don’t Forget The Sharpeners! — page 22 Masters Raises $16,500 For Step Outside S hooters from throughout the industry Sports Fou
Sell Ruger , Earn Points, Get Rewarded. ® ( It really is that easy! ) T H E R U G E R ® R A P I D R E T A I L R E W A R D S P R
Act Now, Before The November Election he November elections are only weeks away. On Nov. 4, 90 Next, please encourage your custo
NRA Round-Up Surpasses $4 Million M idwayUSA has passed the $4 million milestone in the NRA Round-Up program. At this year’s NRA
2009 SHOT SHOW JANUARY 15-18, 2009 ORANGE COUNTY CONVENTION CENTER ORLANDO, FL WWW.SHOTSHOW.ORG Get ready for an entire year’s w
EVERY YEAR, IT SPEAKS TO YOUR BUSINESS. NAME: COMPANY: TITLE: LOCATION: HIGHLIGHTS: INTERESTS: NEW PRODUCTS. NEW CATEGORIES. NEW
abre Defence Industries has been awarded a contract for a minimum of 4,952 M16A3 and 702 M16A4 rifles to support the U.S. Navy,
ro Ears has acquired Desert Mountain Manufacturing, makers of BenchMaster rifle rests. “We are extremely pleased to be able to a
Remington Selects De La Rue To Protect Brand emington Arms Co. Inc. has chosen De La Rue Holographics’ Secure Licensing Solution
Thomas L. Millner, Remington Arms CEO, was honored in June with the Ernst & Young Entrepreneur Of The Year Award 2008 in the Car
Liv Circle No. 210 on Inquiry Card “The addition of Gen. Pace to our board, Pace is a graduate of the U.S. Naval Russell’s Linco
in Crete, Neb., with a bachelor’s degree in business administration. Prior to joining Swanson Russell, Bonwell worked for Fort H
Massad Ayoob Tailoring The Defensive Handgun To Your Customer A s a gun dealer, one of the most im- Reliability Factor tion revo
The Right Gun D enise is the widow of a professional firearms instructor. Guns were his life, not hers. After his untimely death
Carolee Anita Boyles Don’t Forget The Sharpeners! ou sell lots of great knives to your customers, but how often do they sharpen
PELICAN Visit www.lanskysharpeners.com and click on “Lansky Sharpening System — See the Video.” Dealers can request the “Try Me”
Lisa Parsons-Wraith Custom Colored Guns And Accessories Hot Sellers lack polymer pistols and shiny, stainless steel revolvers we
s millions of parents pack their children off to college for the first time this fall, security becomes a concern and parents wi
Commander Gilmore They’re Coming November 4! Be Very Afraid! a notice how quiet it is on the Anti-Gun Front? There’s hardly a hi
>> Forged A4 Upper Receiver >> A2 Flash Hider, 1/2-28 Thread >> 6-Position Tactical CAR Stock >> 16” Chrome-Lined, Chrome Moly R
Honoring Pay Tribute To Innovation, Service he Shooting Industry Academy of Excellence presented its prestigious 2008 awards Jul
Excellence don Powder, providing propellants for shooters and hunters. For helping build the company into what it is today, a co
Michael Fifer, Sturm, Ruger, accepts the Manufacturer of the Year and Handgun of the Year awards. Hewitt Grant, Ellett Brothers,
Frank Brownell, Brownells, thanks the academy for the Citizenship of the Year award. Rocky Stewart, Winchester, accepts the Rifl
Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blade
Circle No. 234 on Inquiry Card
John Morrison ENERGIZE! ENERGIZE ! Pros Share Their High-Tech Sales Techniques F irearms dealers tend to be mechanically minded
Simple Tech, Simple Sales I first met Bob Perry of Shooting Sports Pro Shops in Saint Augustine, Fla., while researching sales o
light four selling points, like ‘Easier to use than GPS!’ ‘Works where there’s no cellphone service!’ ‘Pinpoint your position an
Trijicon’s TriPower red chevron-shaped reticle features three lighting sources: Fiber Optic System, Tritium Phosphor-Lamp and On
HIGH-TECH MARKET ADCO Sales . . . . . . . . . . . . . . .241 AimSHOT . . . . . . . . . . . . . . . . .242 Aimpoint . . . . . . .
MODEL 870™ TAC-2 w/Knoxx ® SpecOps™ Stock THE REMINGTON TACTICAL FIREARMS LINEUP. Dependability. Accuracy. Technology. Just a fe
Circle No. 203 on Inquiry Card
Story & Photos: Pat Covert CUTTING EDGE! Innovation, Diversification Drive Knife Market T T he annual Blade Show in Atlanta, hel
marketing for Kershaw Knives, says innovative opening mechanisms and locking designs have boosted sales. “Our most innovative mo
THE RUGER VAQUERO LAST COWBOY .44 ONE OF 150 An Old Style Ruger Blue Vaquero Single Action revolver in .44 magnum with Last Cowb
market and tight economic times. Tim Wegner, founder of Blade-Tech Industries, has diversified the company’s lineup with new var
range of offerings allows the retailer more opportunity than ever to tailor cutlery to their customer base. 9 Firearms Business
Circle No. 236 on Inquiry Card
THIS DOG WILL ucts can provide year-round, repeat profits. “We carry dog products because so many of our customers duck-and-goos
lars. Even if a dog doesn’t hunt, we’ve found that the hunter would prefer to outfit his dog that way.” The bottom line? If you’
kit that includes a dummy, check cord, lanyard, whistle and a choice of scents. The company also has added “wings” to training d
cludes the new Dogtra Dealers should also consider containeF-3000 Gold, which has a ment systems, both crates and electronlong-r
The catalogs of the Shooting Industry are at your fingertips with our updated Catalog Showcase. To order any of the catalogs, use
American Handgunner Magazine Battenfeld Technologies Black Hills Ammunition 2008 CATALOG Maximize your profits! Build repeat traf
Competitive Edge Dynamics Crimson Trace Elite Operator Competitive Edge Dynamics has been leading the industry for over seventee
Galco Guns Magazine FREE NOVEMBER 2008 Kimber WIN A $4.95 OUTSIDE U.S. $7.95 www.gunsmagazine.com Galco International Catalog #3
Redding Reloading Rock River Arms Savage Arms 2008 The revolutionary Savage AccuTrigger™ is just one of the features built into
Springfield Inc Starline Taurus International Springfield Armory offers a full line of XD® pistols the new XD (M)™, 1911-A1 pistol
The companies listed have featured advertisements or products in this issue. Look to them first when you are ready to make a pur
See Your Product Here! If you are a manufacturer, importer, distributor or entrepreneur with a newsworthy, new or revised produc
Pelican Products 1730 Transport Case The 1730 Transport Case has four extra-deep, base-to-lid locking cleats to ensure maximum s
Smith & Wesson M&P9 Spec Ops A Sports South exclusive, the Smith & Wesson M&P 9mm Spec Ops model features a 4.75" extended threa
Continued from page 62 Firearm Business Still Increasing he industry continues to defy predictions of a drop in sales, with a co
Russ Thurman Saluting Excellence, Shooting For The Future he accolades continue to pour into our office, praising last month’s S
©2008 Shooters Ridge® SR173 As the most versatile shooting bag on the market, the Shooters Ridge® GorillaTM Bag transforms into
Since 1930 THE PERFECT PAIR When it comes to rugged performance, hunters have always relied on the trusted name of Weaver®. From
Page 1:
MASTERS RAISES $16,500 FOR STEP OUTSIDE SEPTEMBER 2008 17th Annu
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Circle No. 235
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Top photo courtesy U.S. Department of Defense FN M3M .50 BMG/12.
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SEPTEMBER 2008 • VOLUME 53 • NUMBER 09 Features 28 34 Page 28 Ho
Page 5:
Made in the USA! Please send your FFL for our new catalog. SINCE
Page 6:
I am a researcher with a particular interest in private firearm
Page 7:
It’s a revolver – and a shotgun – it’s the ultimate combo handgu
Page 8:
Don’t Forget The Sharpeners! — page 22 Masters Raises $16,500 Fo
Page 9:
Sell Ruger , Earn Points, Get Rewarded. ® ( It really is that ea
Page 10:
Act Now, Before The November Election he November elections are
Page 11:
NRA Round-Up Surpasses $4 Million M idwayUSA has passed the $4 m
Page 12:
2009 SHOT SHOW JANUARY 15-18, 2009 ORANGE COUNTY CONVENTION CENT
Page 13:
EVERY YEAR, IT SPEAKS TO YOUR BUSINESS. NAME: COMPANY: TITLE: LO
Page 14:
abre Defence Industries has been awarded a contract for a minimu
Page 15:
ro Ears has acquired Desert Mountain Manufacturing, makers of Be
Page 16:
Remington Selects De La Rue To Protect Brand emington Arms Co. I
Page 17:
Thomas L. Millner, Remington Arms CEO, was honored in June with
Page 18:
Liv Circle No. 210 on Inquiry Card “The addition of Gen. Pace to
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in Crete, Neb., with a bachelor’s degree in business administrat
Page 20:
Massad Ayoob Tailoring The Defensive Handgun To Your Customer A
Page 21:
The Right Gun D enise is the widow of a professional firearms in
Page 22:
Carolee Anita Boyles Don’t Forget The Sharpeners! ou sell lots o
Page 23:
PELICAN Visit www.lanskysharpeners.com and click on “Lansky Shar
Page 24:
Lisa Parsons-Wraith Custom Colored Guns And Accessories Hot Sell
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s millions of parents pack their children off to college for the
Page 26:
Commander Gilmore They’re Coming November 4! Be Very Afraid! a n
Page 27:
>> Forged A4 Upper Receiver >> A2 Flash Hider, 1/2-28 Thread >>
Page 28:
Honoring Pay Tribute To Innovation, Service he Shooting Industry
Page 29:
Excellence don Powder, providing propellants for shooters and hu
Page 30:
Michael Fifer, Sturm, Ruger, accepts the Manufacturer of the Yea
Page 31:
Frank Brownell, Brownells, thanks the academy for the Citizenshi
Page 32:
Lone Wolf Knives makes cutting anything “Look Good!” Paul Execut
Page 33:
Circle No. 234
Page 34:
John Morrison ENERGIZE! ENERGIZE ! Pros Share Their High-Tech Sa
Page 35:
Simple Tech, Simple Sales I first met Bob Perry of Shooting Spor
Page 36:
light four selling points, like ‘Easier to use than GPS!’ ‘Works
Page 37:
Trijicon’s TriPower red chevron-shaped reticle features three li
Page 38:
HIGH-TECH MARKET ADCO Sales . . . . . . . . . . . . . . .241 Aim
Page 39:
MODEL 870™ TAC-2 w/Knoxx ® SpecOps™ Stock THE REMINGTON TACTICAL
Page 40:
Circle No. 203
Page 41:
Story & Photos: Pat Covert CUTTING EDGE! Innovation, Diversifica
Page 42:
marketing for Kershaw Knives, says innovative opening mechanisms
Page 43:
THE RUGER VAQUERO LAST COWBOY .44 ONE OF 150 An Old Style Ruger
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market and tight economic times. Tim Wegner, founder of Blade-Te
Page 45:
range of offerings allows the retailer more opportunity than eve
Page 46:
Circle No. 236
Page 47:
THIS DOG WILL ucts can provide year-round, repeat profits. “We c
Page 48:
lars. Even if a dog doesn’t hunt, we’ve found that the hunter wo
Page 49:
kit that includes a dummy, check cord, lanyard, whistle and a ch
Page 50:
cludes the new Dogtra Dealers should also consider containeF-300
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The catalogs of the Shooting Industry are at your fingertips with
Page 52:
American Handgunner Magazine Battenfeld Technologies Black Hills
Page 53:
Competitive Edge Dynamics Crimson Trace Elite Operator Competiti
Page 54:
Galco Guns Magazine FREE NOVEMBER 2008 Kimber WIN A $4.95 OUTSID
Page 55:
Redding Reloading Rock River Arms Savage Arms 2008 The revolutio
Page 56:
Springfield Inc Starline Taurus International Springfield Armory o
Page 57:
The companies listed have featured advertisements or products in
Page 58:
See Your Product Here! If you are a manufacturer, importer, dist
Page 59:
Pelican Products 1730 Transport Case The 1730 Transport Case has
Page 60:
Smith & Wesson M&P9 Spec Ops A Sports South exclusive, the Smith
Page 61:
Continued from page 62 Firearm Business Still Increasing he indu
Page 62:
Russ Thurman Saluting Excellence, Shooting For The Future he acc
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©2008 Shooters Ridge® SR173 As the most versatile shooting bag o
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Since 1930 THE PERFECT PAIR When it comes to rugged performance,
Shooting Industry September 2008
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Circle No. 235 on Inquiry Card