Circle No. 235 on Inquiry Card
Top photo courtesy U.S. Department of Defense FN M3M .50 BMG/12.7x99MM NATO HEAVY MACHINE GUN FN provides 70% of the small arms
SEPTEMBER 2008 • VOLUME 53 • NUMBER 09 Features 28 34 Page 28 Honoring Excellence 17th Annual Awards Pay Tribute To Innovation,
Made in the USA! Please send your FFL for our new catalog. SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER & EDITOR Rus
I am a researcher with a particular interest in private firearm ownership in the U.S. I am currently writing a book chapter rev
It’s a revolver – and a shotgun – it’s the ultimate combo handgun. The Taurus Judge gives your customers the option to chamber
Don’t Forget The Sharpeners! — page 22 Masters Raises $16,500 For Step Outside S hooters from throughout the industry Sports Fo
Sell Ruger , Earn Points, Get Rewarded. ® ( It really is that easy! ) T H E R U G E R ® R A P I D R E T A I L R E W A R D S P R
Act Now, Before The November Election he November elections are only weeks away. On Nov. 4, 90 Next, please encourage your cust
NRA Round-Up Surpasses $4 Million M idwayUSA has passed the $4 million milestone in the NRA Round-Up program. At this year’s NR
2009 SHOT SHOW JANUARY 15-18, 2009 ORANGE COUNTY CONVENTION CENTER ORLANDO, FL WWW.SHOTSHOW.ORG Get ready for an entire year’s
EVERY YEAR, IT SPEAKS TO YOUR BUSINESS. NAME: COMPANY: TITLE: LOCATION: HIGHLIGHTS: INTERESTS: NEW PRODUCTS. NEW CATEGORIES. NE
abre Defence Industries has been awarded a contract for a minimum of 4,952 M16A3 and 702 M16A4 rifles to support the U.S. Navy,
ro Ears has acquired Desert Mountain Manufacturing, makers of BenchMaster rifle rests. “We are extremely pleased to be able to
Remington Selects De La Rue To Protect Brand emington Arms Co. Inc. has chosen De La Rue Holographics’ Secure Licensing Solutio
Thomas L. Millner, Remington Arms CEO, was honored in June with the Ernst & Young Entrepreneur Of The Year Award 2008 in the Ca
Liv Circle No. 210 on Inquiry Card “The addition of Gen. Pace to our board, Pace is a graduate of the U.S. Naval Russell’s Linc
in Crete, Neb., with a bachelor’s degree in business administration. Prior to joining Swanson Russell, Bonwell worked for Fort
Massad Ayoob Tailoring The Defensive Handgun To Your Customer A s a gun dealer, one of the most im- Reliability Factor tion rev
The Right Gun D enise is the widow of a professional firearms instructor. Guns were his life, not hers. After his untimely deat
Carolee Anita Boyles Don’t Forget The Sharpeners! ou sell lots of great knives to your customers, but how often do they sharpen
PELICAN Visit www.lanskysharpeners.com and click on “Lansky Sharpening System — See the Video.” Dealers can request the “Try Me
Lisa Parsons-Wraith Custom Colored Guns And Accessories Hot Sellers lack polymer pistols and shiny, stainless steel revolvers w
s millions of parents pack their children off to college for the first time this fall, security becomes a concern and parents w
Commander Gilmore They’re Coming November 4! Be Very Afraid! a notice how quiet it is on the Anti-Gun Front? There’s hardly a h
>> Forged A4 Upper Receiver >> A2 Flash Hider, 1/2-28 Thread >> 6-Position Tactical CAR Stock >> 16” Chrome-Lined, Chrome Moly
Honoring Pay Tribute To Innovation, Service he Shooting Industry Academy of Excellence presented its prestigious 2008 awards Ju
Excellence don Powder, providing propellants for shooters and hunters. For helping build the company into what it is today, a c
Michael Fifer, Sturm, Ruger, accepts the Manufacturer of the Year and Handgun of the Year awards. Hewitt Grant, Ellett Brothers
Frank Brownell, Brownells, thanks the academy for the Citizenship of the Year award. Rocky Stewart, Winchester, accepts the Rif
Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blad
Circle No. 234 on Inquiry Card
John Morrison ENERGIZE! ENERGIZE ! Pros Share Their High-Tech Sales Techniques F irearms dealers tend to be mechanically minded
Simple Tech, Simple Sales I first met Bob Perry of Shooting Sports Pro Shops in Saint Augustine, Fla., while researching sales
light four selling points, like ‘Easier to use than GPS!’ ‘Works where there’s no cellphone service!’ ‘Pinpoint your position a
Trijicon’s TriPower red chevron-shaped reticle features three lighting sources: Fiber Optic System, Tritium Phosphor-Lamp and O
HIGH-TECH MARKET ADCO Sales . . . . . . . . . . . . . . .241 AimSHOT . . . . . . . . . . . . . . . . .242 Aimpoint . . . . . .
MODEL 870™ TAC-2 w/Knoxx ® SpecOps™ Stock THE REMINGTON TACTICAL FIREARMS LINEUP. Dependability. Accuracy. Technology. Just a f
Circle No. 203 on Inquiry Card
Story & Photos: Pat Covert CUTTING EDGE! Innovation, Diversification Drive Knife Market T T he annual Blade Show in Atlanta, he
marketing for Kershaw Knives, says innovative opening mechanisms and locking designs have boosted sales. “Our most innovative m
THE RUGER VAQUERO LAST COWBOY .44 ONE OF 150 An Old Style Ruger Blue Vaquero Single Action revolver in .44 magnum with Last Cow
market and tight economic times. Tim Wegner, founder of Blade-Tech Industries, has diversified the company’s lineup with new va
range of offerings allows the retailer more opportunity than ever to tailor cutlery to their customer base. 9 Firearms Business
Circle No. 236 on Inquiry Card
THIS DOG WILL ucts can provide year-round, repeat profits. “We carry dog products because so many of our customers duck-and-goo
lars. Even if a dog doesn’t hunt, we’ve found that the hunter would prefer to outfit his dog that way.” The bottom line? If you
kit that includes a dummy, check cord, lanyard, whistle and a choice of scents. The company also has added “wings” to training
cludes the new Dogtra Dealers should also consider containeF-3000 Gold, which has a ment systems, both crates and electronlong-
The catalogs of the Shooting Industry are at your fingertips with our updated Catalog Showcase. To order any of the catalogs, us
American Handgunner Magazine Battenfeld Technologies Black Hills Ammunition 2008 CATALOG Maximize your profits! Build repeat tra
Competitive Edge Dynamics Crimson Trace Elite Operator Competitive Edge Dynamics has been leading the industry for over sevente
Galco Guns Magazine FREE NOVEMBER 2008 Kimber WIN A $4.95 OUTSIDE U.S. $7.95 www.gunsmagazine.com Galco International Catalog #
Redding Reloading Rock River Arms Savage Arms 2008 The revolutionary Savage AccuTrigger™ is just one of the features built into
Springfield Inc Starline Taurus International Springfield Armory offers a full line of XD® pistols the new XD (M)™, 1911-A1 pisto
The companies listed have featured advertisements or products in this issue. Look to them first when you are ready to make a pu
See Your Product Here! If you are a manufacturer, importer, distributor or entrepreneur with a newsworthy, new or revised produ
Pelican Products 1730 Transport Case The 1730 Transport Case has four extra-deep, base-to-lid locking cleats to ensure maximum
Smith & Wesson M&P9 Spec Ops A Sports South exclusive, the Smith & Wesson M&P 9mm Spec Ops model features a 4.75" extended thre
Continued from page 62 Firearm Business Still Increasing he industry continues to defy predictions of a drop in sales, with a c
Russ Thurman Saluting Excellence, Shooting For The Future he accolades continue to pour into our office, praising last month’s
©2008 Shooters Ridge® SR173 As the most versatile shooting bag on the market, the Shooters Ridge® GorillaTM Bag transforms into
Since 1930 THE PERFECT PAIR When it comes to rugged performance, hunters have always relied on the trusted name of Weaver®. Fro
Page 1:
MASTERS RAISES $16,500 FOR STEP OUTSIDE SEPTEMBER 2008 17th Ann
Page 2:
Circle No. 235
Page 3:
Top photo courtesy U.S. Department of Defense FN M3M .50 BMG/12
Page 4:
SEPTEMBER 2008 • VOLUME 53 • NUMBER 09 Features 28 34 Page 28 H
Page 5:
Made in the USA! Please send your FFL for our new catalog. SINC
Page 6:
I am a researcher with a particular interest in private firearm
Page 7:
It’s a revolver – and a shotgun – it’s the ultimate combo handg
Page 8:
Don’t Forget The Sharpeners! — page 22 Masters Raises $16,500 F
Page 9:
Sell Ruger , Earn Points, Get Rewarded. ® ( It really is that e
Page 10:
Act Now, Before The November Election he November elections are
Page 11:
NRA Round-Up Surpasses $4 Million M idwayUSA has passed the $4
Page 12:
2009 SHOT SHOW JANUARY 15-18, 2009 ORANGE COUNTY CONVENTION CEN
Page 13:
EVERY YEAR, IT SPEAKS TO YOUR BUSINESS. NAME: COMPANY: TITLE: L
Page 14:
abre Defence Industries has been awarded a contract for a minim
Page 15:
ro Ears has acquired Desert Mountain Manufacturing, makers of B
Page 16:
Remington Selects De La Rue To Protect Brand emington Arms Co.
Page 17:
Thomas L. Millner, Remington Arms CEO, was honored in June with
Page 18:
Liv Circle No. 210 on Inquiry Card “The addition of Gen. Pace t
Page 19:
in Crete, Neb., with a bachelor’s degree in business administra
Page 20:
Massad Ayoob Tailoring The Defensive Handgun To Your Customer A
Page 21:
The Right Gun D enise is the widow of a professional firearms i
Page 22:
Carolee Anita Boyles Don’t Forget The Sharpeners! ou sell lots
Page 23:
PELICAN Visit www.lanskysharpeners.com and click on “Lansky Sha
Page 24:
Lisa Parsons-Wraith Custom Colored Guns And Accessories Hot Sel
Page 25:
s millions of parents pack their children off to college for th
Page 26:
Commander Gilmore They’re Coming November 4! Be Very Afraid! a
Page 27:
>> Forged A4 Upper Receiver >> A2 Flash Hider, 1/2-28 Thread >>
Page 28:
Honoring Pay Tribute To Innovation, Service he Shooting Industr
Page 29:
Excellence don Powder, providing propellants for shooters and h
Page 30:
Michael Fifer, Sturm, Ruger, accepts the Manufacturer of the Ye
Page 31:
Frank Brownell, Brownells, thanks the academy for the Citizensh
Page 32:
Lone Wolf Knives makes cutting anything “Look Good!” Paul Execu
Page 33:
Circle No. 234
Page 34:
John Morrison ENERGIZE! ENERGIZE ! Pros Share Their High-Tech S
Page 35:
Simple Tech, Simple Sales I first met Bob Perry of Shooting Spo
Page 36:
light four selling points, like ‘Easier to use than GPS!’ ‘Work
Page 37:
Trijicon’s TriPower red chevron-shaped reticle features three l
Page 38:
HIGH-TECH MARKET ADCO Sales . . . . . . . . . . . . . . .241 Ai
Page 39:
MODEL 870™ TAC-2 w/Knoxx ® SpecOps™ Stock THE REMINGTON TACTICA
Page 40:
Circle No. 203
Page 41:
Story & Photos: Pat Covert CUTTING EDGE! Innovation, Diversific
Page 42:
marketing for Kershaw Knives, says innovative opening mechanism
Page 43:
THE RUGER VAQUERO LAST COWBOY .44 ONE OF 150 An Old Style Ruger
Page 44:
market and tight economic times. Tim Wegner, founder of Blade-T
Page 45:
range of offerings allows the retailer more opportunity than ev
Page 46:
Circle No. 236
Page 47:
THIS DOG WILL ucts can provide year-round, repeat profits. “We
Page 48:
lars. Even if a dog doesn’t hunt, we’ve found that the hunter w
Page 49:
kit that includes a dummy, check cord, lanyard, whistle and a c
Page 50:
cludes the new Dogtra Dealers should also consider containeF-30
Page 51:
The catalogs of the Shooting Industry are at your fingertips wit
Page 52:
American Handgunner Magazine Battenfeld Technologies Black Hill
Page 53:
Competitive Edge Dynamics Crimson Trace Elite Operator Competit
Page 54:
Galco Guns Magazine FREE NOVEMBER 2008 Kimber WIN A $4.95 OUTSI
Page 55:
Redding Reloading Rock River Arms Savage Arms 2008 The revoluti
Page 56:
Springfield Inc Starline Taurus International Springfield Armory
Page 57:
The companies listed have featured advertisements or products i
Page 58:
See Your Product Here! If you are a manufacturer, importer, dis
Page 59:
Pelican Products 1730 Transport Case The 1730 Transport Case ha
Page 60:
Smith & Wesson M&P9 Spec Ops A Sports South exclusive, the Smit
Page 61:
Continued from page 62 Firearm Business Still Increasing he ind
Page 62:
Russ Thurman Saluting Excellence, Shooting For The Future he ac
Page 63:
©2008 Shooters Ridge® SR173 As the most versatile shooting bag
Page 64:
Since 1930 THE PERFECT PAIR When it comes to rugged performance
Shooting Industry September 2008
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