2021 NEW PRODUCT SHOWCASE By Jenna Buckley & Jade Moldae ALL OF THESE PRODUCTS AND MORE ARE AVAILABLE EXCLUSIVELY ONLINE, VISIT: S H O O T I N G I N D U S T R Y. C O M / C A T E G O R Y / F I R S T- L O O K NEW ARRIVALS FOR YOUR CUSTOMERS! Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options on hand for first-time gun buyers. Shooting Industry is proud to present Part 1 of the three-part 2021 New Product Showcase. More than 50 companies stand ready to deliver newfor-2021 options for you to offer customers — which arrive at a much-needed time. Be sure to stock these new products, and if you’re looking for ways to better connect with customers and market these products, see this issue’s two video marketing/website update features: “Video Marketing In A Time Of Crisis” (p. 42) and “Demystifying SEO” (p. 44). Part 2 of this expansive Showcase will continue in the Jan. 2021 issue, with scores more products awaiting your discovery. TK11 TAC FENIX (888) 775-9996 fenixlighting.com The Fenix TK11 TAC is a flashlight designed with the tactical user in mind. Its two operating modes were designed to support the law enforcement and security markets specifically. This unique design features a toggle tail switch allowing users to quickly switch between Tactical Mode — limiting the light to only the highest brightness level and strobe for tactical situations — or Duty Mode which accesses all lighting modes for on-duty demands. The TK16 V2.0 flashlight delivers functionality and performance as a reliable and necessary emergency and tactical tool. With 3,100-lumens of output and a dual tactical tail switch, the TK16 V2.0 provides professionals in security, public safety and law enforcement the necessary one-hand operation their jobs require. WEATHERBY INC. (307) 675-7840 weatherby.com Weatherby adds to its Vanguard series with the HIGH COUNTRY rifle. The Monte Carlo polymer stock features textured forearm and grip areas, Vanguard recoil pad, integral recoil lug and hinged floorplate. The cold hammerforged barrel — finished in Flat Dark Earth Cerakote — is fluted and threaded (1/2"-28) with a seamless thread protector. Additional features include an adjustable match quality two-stage trigger; fluted, one-piece machined bolt body; fully enclosed bolt sleeve and a three-position safety. The High Country is available in several calibers, including .257 Wby. Mag., 6.5 Creedmoor, 6.5 PRC, .270 Win., .30-06 SPRG., .300 Win. Mag. and more. Barrel lengths for Magnum-chambered models measure 26” and non-Magnum barrel lengths are 24". 66 Shooting Industry December 2020
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