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SI1115HAWK Shooting Industry AD v2 4/11/15 12:20 AM Page 1 A&W “Miracle Stock” Sells Bruce Kinkner, president/CEO of Southwest Shooter’s Supply, in Phoenix, said the Syren Shotguns are selling well to women and the 12-gauge XLR5 is the most popular model. “The secret to this shotgun is they’ve designed a stock able to fit everyone,” he said. “It’s just perfect: I call it the ‘miracle stock.’ It’s the key to the entire line.” Its popularity isn’t just limited to women, Kinkner noted. “We found several male customers who liked the Syren’s stock dimensions and Caesar Guernini found it too, so they came out with a compact model for men based on the Syren stock.” Recoil can still be a concern for some women, Kinkner added, so in those cases he recommends the Kinetik Recoil Reducer as an add-on sale for the 12-gauge. “The Kinetik is good for women who are recoil sensitive. It adds about 11 ounces of weight, but no one seems to be bothered by it,” he said. HAWK 981RAIL MSRP $274.99 HAWK 982 GHOST RING MSRP $284.99 HAWK 982 DEFENSE MSRP $299.99 HAWK 981FIELD MSRP $309.99 Imported by ® INTERSTATE ARMS CORP 6 Dunham Road Billerica, MA 01821 www.iacimports.com ® 800-243-3006 Fax: 978-671-0023 Many women are told they can’t handle a 12-gauge — the Syren puts this old adage to shame. New products like Syren shotguns have increased interest and brought women to Southwest Shooter’s Supply, according to Kinkner. He noted the Syren shotgun is reasonably priced and his customers don’t have an issue with the price point. The fact Syren USA exists is exciting for lady shooters. It shows women are being taken seriously in the shooting sports community and manufacturers are responding to their needs. If your clientele includes serious lady shotgunners, all of them will want to get their hands on a Syren shotgun. Make one of the Syren shotguns a highlighted product on your website, latest ad or newsletter, and you’ll more than likely get some curious women in the store who want to know more about a gun with a “miracle stock.” This would also be a great promo item for holiday sales — most lady shotgunners would put a Syren at the top of their holiday gift list. 9 Visit www.syrenusa.com www.shootingindustry.com GET MORE THAN YOU EXPECT! NOVEMBER 2015 29Page 28Page 30

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