Highlight Flashlight Sales CAPTURE PRIMARY, SECONDARY SALES WITH ARRAY OF OPTIONS • Understand Technology • Educate Customers • Tailor Inventory • Cover All Budgets • Offer Tiered Promotions • Create Package Deals BY PAT COVERT F 36 lashlight sales in the U.S. continue to grow and, thanks to excitement in the booming LED segment, show no signs of fading. If you haven’t positioned your store to take advantage of profits in this accessory sector of the firearms market, the time to do so is now. Like most categories of the sporting and tactical markets, brick and mortar retailers face heavy competition from the Internet for flashlight sales. Wise retailers offset the advantages of internet purchasing by utilizing two tools at their disposal the internet just can’t offer: the hands-on shopping experience and customer service. Become “I-Lumen-Nated” A little education goes a long way when making a flashlight sale. You and your sales force need to be up-to-speed on LEDs. The LED (light-emitting diode) bulb revolution in flashlight technology took root around four or five years ago, and in the few short years since has transformed the industry. The advantage of these miniature powerhouses cannot be understated. LEDs rarely burn out because they emit virtually no heat, have a fraction of the drain on batteries compared to their counterparts and are more shockproof than their incandescent counterparts. www.shootingindustry.com AUGUST 2014 Subscribe to SI DIGITAL
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