B2B NEW PARTNERSHIPS DISTRIBUTION Zanders Sporting Goods and RSR Group are now carrying Breakthrough Clean’s entire line of cleaning and lubricant products throughout the U.S. Eliminator Hunting Products Inc., makers of high-quality waterfowl calls, are now being distributed through Sports South. Wholesale distributor, RSR Group, has added the CellVault and Switchback product lines from Thyrm. Thyrm CEO Andrew Frazier said, “RSR will be a key player in effectively getting our products into dealers and therefore in front of consumers.” Steyr Arms is now the exclusive U.S. importer and distributor of Austrian company Dschulnigg GmbH’s two European-made clothing lines — JAGDHUND and X JAGD. “We are very pleased to welcome the JAGDHUND and X JAGD brands into our portfolio of offerings for discerning American sportsmen,” said Scott O’Brien, Steyr Arms CEO. “Both of these clothing lines will appeal to hunters, outdoorsmen and outdoorswomen who want the best clothing they can buy while differentiating themselves from the rest of the pack.” SALES REPRESENTATION SWAROVSKI OPTIK NORTH AMERICA , a subsidiary of the Austrianbased company, will handle KAHLES sales and marketing efforts in North America. The companies have decided to work together to fully maximize business opportunities. Don Coffey Company has been appointed by Winchester Safes to represent the company in North Dakota, South Dakota, Nebraska, Kansas, Missouri, Iowa, Minnesota, Wisconsin, Illinois, Indiana and Michigan. Crosman Corporation has appointed Ferguson-Keller Associates Inc. as its representation for all categories in the 12 upper Mid-West and Great Lakes states. Honor Defense has partnered with Wild West Marketing for sales in the 13 Western states and with Mainstream Marketing for representation in the “TALO” (Texas, Arkansas, Louisiana and Oklahoma) states. Steel Will Knives has also tapped Wild West Marketing as the sales team for the entire west coast. Tactical Solutions has selected Kegley and Associates as sales agency of record for the Northeast territory. PR/MARKETING Full-Throttle Communications Inc. has been chosen as the agency of record for American Range Systems and will spearhead all marketing and public relations efforts. DoubleStar Corp. has signed Laura Burgess Marketing (LBM) to help build brand awareness through content development and management as well as writer relations. Additionally, Lyman Products has selected LBM for media placement and writer relations. FOR MORE INFORMATION VISIT: www.breakthroughclean.com www.crosman.com www.doncoffey.com www.dschulnigg.at www.eliminatorgamecalls.com www.ferguson-keller.com www.fullthrottlecom.com www.gzanders.com www.honordefense.com www.kahles.at/us www.kegleyassociates.com www.lauraburgess.com www.lymanproducts.com www.rsrgroup.com www.shootingwarehouse.com www.star15.com www.steelwillknives.com www.steyrarms.com www.swarovskioptik.com www.tacticalsol.com www.thyrm.com www.wildwest-marketing.com www.winchestersafes.com Shoots Great! Less Recoil! LOW RECOIL NEW! Absolute “right choice” for big game! GAME KINGNEW! When only the very best will do! TROPHY GOLD • Truly a hunting cartridge breakthrough! • Dramatically reduces recoil. • Features full, standard weight-forcaliber exclusive Sierra bullets. • Handload accuracy from a factory box. • Features superlative, time-honored Sierra bullets. • Precisely matched components for maximum performance. • Features world-renowned Berger VLD bullets. • Select powders maintain max. velocity over extended ranges. • Rivals even the best handloads. Available in 35 calibers. Please visit our website to learn more about ultra-accurate Low Recoil, Game King, and Trophy Gold. Also, find out how much more HSM has to offer: Varmint Blue. Dangerous Game, Bear Load, new Pro Pistol Hunter, Training & Self-Defense, Match, Lead Free, HSM Classics, and the outstanding Cowboy Action line. All known for superb performance and, of course, excellent accuracy. (406) 777-2106 | www.HSMammunition.com www.shootingindustry.com MAY 2017 17
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