10 AMERICAN OUTDOOR BRANDS MAKES DEBUT ® 24 CHANGE MINDSET, WATCH BUSINESS GROW 32 ELEVATE YOUR RANGE, REACH NEXT GENERATION THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955 RECREATIONAL SHOOTERS WHY YOU SHOULD FOCUS ON THIS SURGING MARKET EDGES AHEAD! FORECASTING CUTLERY SALES IN “USER-FRIENDLY” ENVIRONMENT MARCH 2017 INSIDE THIS ISSUE: Look For Niches In Long Guns www.wswhwo.sohtoiontigngiinndduustsryt.rcyom.com MARCH 2017 1
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