10 LOOKING AHEAD TO MIDTERM’S IMPACT 28 BEST PRACTICES WHO’S “MY CUSTOMER”? 60 2022 PRODUCT SHOWCASE! SKU S FROM 70+ BRANDS ® THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955 2022 NEW BUSINESS YEAR EDITION Keys To Success In New Year? Southwick’s 2022 Prospects Creative Ranges & Revenue Streams JANUARY 2022 Training Profits We Have Their Attention, How Do We Maintain It? HOLD YOUR OWN PLUS: • Help Wanted: Shortage Strikes • Sell Guns That Sell Themselves • HAVA: Serving Our Heroes ShootingIndustry.com Introducing the 9mm KelTec ™ P15 ™ pistol. It’s the lightest and thinnest of its kind, and the first striker-fire carry pistol from KelTec, inventors of subcompact, polymer handguns. As another first, the P15 features a unique, patent pending, 15 round extended magazine. Innovation. Performance. KelTec. Hold your own at SHOT booth 11238.
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