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Shooting Industry October 2011 Digital Edition - Page 13

AcuSport Releases New E-OnLine System cuSport Corp. has released the latest edition of e-OnLine to its retailers. A component of AcuSport’s CustomerLink, the e-OnLine system provides retailers with a full-featured, state-ofthe-art platform to research and order products. According to AcuSport, several months of research, including numerous focus group sessions, retailer visits and user surveys, went into developing the new system. “Based on feedback from our retailers, the goal when building the new system was to keep the functionality as close to the existing system as possible,” said Mark Albright, electronic business A manager. “While the user will find some new features and things may look a little different, the new site is basically the same e-OnLine system our retailers are accustomed to using — only better.” Albright says improvements include enhanced search and navigation features that make it easier for users to find products, monitor availability of merchandise and replenish standard stocking items. For more information, visit NSSF Awards Grants To Shooting Ranges T he NSSF has awarded $435,000 in grants to 22 shooting ranges. The NSSF Range Grant Program assists qualifying shooting ranges in their efforts to introduce newcomers, reactivate lapsed shooters, encourage active shooters to try another shooting discipline and promote the enjoyment of the shooting sports to people of all ages. “We saw a lot of growth in the applications for range grants this year,” said Melissa Schilling, NSSF manager of recruitment and retention. “We believe range operators nationwide are beginning to understand what a great opportunity this is, to help get an idea off the ground that will be good for their business and the shooting sports.” The NSSF received 64 proposals requesting $2.8 million in grants, an all-time high for the program. Launched in 2008, the NSSF Range Grant Program has awarded funding to 46 ranges totaling $1.17 million to date. By highlighting grant-assisted initiatives that have been successful at the piloting range, these models of success can be adopted by other facilities to build more participation, customers and profits, Shilling said. Case studies of programs that have received funding in prior years are available for review at The NSSF will announce the next cycle for range grant applications in March 2012. OCTOBER 2011 13

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