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Shooting Industry October 2011 Digital Edition - Page 10

Industry news Glock Launches Integrated Marketing Effort G lock Inc. has launched an integrated marketing effort that sumers,” said Mike Robinson, Glock director of marketing. includes a new website, print and digital ads, broadcast Glock’s new print campaign showcases the “Safe. Simple. spots and a 25th anniversary promotion for consumers and Fast. = Confidence” message through real-world testimonials channel partners. Actor and gun enthusiast R. Lee Ermey (aka from consumers. The ads will run across a wide variety of mili“Gunny”) is featured as Glock’s spokesman in the broadcast tary, law enforcement and firearm enthusiast publications. The and print campaigns. campaign also features online advertis“Gunny is an icon among gun ening in conjunction with the new webthusiasts, law enforcement and military site. Consumers are asked to post their personnel. He personifies what it is to be stories on the Glock Facebook page an American patriot, and we are excited ( or proto have him featured on broadcast, print vide them via and online creative endeavors,” said amazingstories. Gary Fletcher, Glock vice president. In honor of its 25th anniversary in The new Glock website, www.teamthe United States, Glock is offering a, is focused on eight key conconsumer and retail partner promotion sumer groups, and provides new functhat includes a chance to win a trip to tionality and e-commerce options. the company’s global headquarters and “We are going to be aggressively birthplace in Austria. Consumers can marketing our brand and products register to win the trip at www.glockSI DIGITAL moving forward with a campaign that Hot Link demonstrates Glock reliability and For more information, visit www. service through the eyes of real Subscribe to SI Digital: It’s Free! A LOT OF PEOPLE ARE CONVINCED CONVENTIONAL RODS ARE THE WAY TO GO. 10 OCTOBER 2011 Subscribe to SI DIGITAL

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