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Shooting Industry October 2010 - Page 10

STOP BEATING YOURSELF UP OVER COSTLY INVENTORY REQUIREMENTS Your wholesale distributor can ship your order when you need it – and can protect your bottom line. Carrying a lot of extra inventory can mean you’re carrying a lot of extra cost. After all, they don’t call it overhead for nothing. And that extra cost eats into that low price you got when you placed that “minimum quantity” order. So you end up beating up on yourself for having to pay now for product you won’t sell until later. Instead, you can profit from the “Whole Sale Solution™” by working with your nearby NASGW distributor. Chances are, your distributor can deliver you what you need when you need it. In fact, Carl Ingrao of Four Seasons in Massachusetts told us he might sell a product on Monday, order it on Tuesday, have it delivered on Wednesday and get it to his customer on Thursday. “My customer is happy, my distributor is happy – and I just made a profit without having to shell out a dime,” said Ingrao. How’s that for inventory control! Wholesale distributors truly understand and value what you put in to running your business. Relationships count. Distributors know you and know the market. They know what’s hot and what’s not – often before you do. And most of all, they know you’re important to their success. The National Association of Sporting Goods Wholesalers actively supports the advancement of two-step distribution in the industry that supports you. Our member companies are informed, educated and engaged – just what it takes to provide you, their customer, with the kind of outstanding service that profits everyone. So before you beat yourself up over a stockroom full of costly inventory, give your NASGW distributor a call. They’ll be happy to show you how the Whole Sale Solution™ can keep you from getting knocked out of the game! Visit www.nasgw.org and call an NASGW distributor today! Industry news Trijicon Supports NRA Adventure Camp rijicon Inc. has donated AccuPoint riflescopes, ACOG shooting scopes and red dot sights for pistols to help instructors at the NRA Whittington Center Adventure Camp teach youth the safe fundamentals of pistol, rifle, muzzle loading and shotgun shooting. Each year, nearly 50 young people are invited to take part in the Adventure Camp. “We are delighted to offer our continued support to the Adventure Camp. I have personally attended these events and feel confident that this program presents students with the absolute best instruction available. The Adventure Camp provides them with not only outdoor-related knowledge, but also character-building experience that will serve them for a lifetime,” said Susan Belanger, Trijicon’s senior marketing coordinator. For more information, visit www. Trijicon donated products to help those attending trijicon.com. the NRA Whittington Center Adventure Camp. T Southwick Celebrates 20th Anniversary S outhwick Associates completed its 20th year in business during 2010. The company has grown from a one-man start-up into a full-service consulting firm specializing in quantifying and analyzing the business side of the fish and wildlife industries. Rob Southwick, president, launched the company in Arlington, Va., in 1990. The breadth of Southwick Associates’ projects range from industry-wide economic impact estimates for hunting and fishing, to determining optimal pricing and packages for state hunting and fishing licenses, and detailed assessments of the outdoor market for individual companies. “Over the past 20 years, Southwick Associates — and the whole fish and wildlife community — has come a long way in understanding sportsmen, their dollars and economic impacts, purchasing motivations and more. It’s been a fun ride, and we’re looking forward to the next 20 years and beyond,” Southwick said. For more information, visit www.southwickassociates.com. Now Representing . ATK Security & Sporting Group has renewed its media agency of record contract with CMG Marketing and Events through July 2012. ATK manufactures small-caliber ammunition, and promotes 15 commercial ammunition and accessories brands. Visit www.atk.com (Security & Sporting) and www.cmgmarketingandevents.com. K&A Ammunition LLC has signed Blue August LCC to handle its marketing, advertising and public relations. Based in Medina, Tenn., K&A manufactures a full range of handgun ammunition. Contact Shane Bell, K&A Ammunition, by e-mail at shanebell@att.net. Visit www.blueaugust.com. Down-N-Dirty Outdoors has selected Hunter Outdoor Communications to handle its public and media relations. Down-N-Dirty Outdoors produces diaphragm turkey calls, turkey locator calls and friction calls. Visit www.downndirtyoutdoors.com and www.hunteroc.com. MG Industries of Bangor, Maine, has signed Laura Burgess Marketing (LBM) to provide public relations and marketing support for the manufacturer of the Hydra Modular weapon system. The system allows the rapid changing of calibers without tools. Visit www.mgi-military.com. MasterPiece Arms, manufacturer of the Defender Series of MAC 10 type guns and the soon-to-be-released Protector Series of small personal protection firearms, has also selected LBM to handle all public and media relations, advertising and creative endeavors. Visit www.masterpiecearms.com and www.lauraburgess.com. 10 OCTOBER 2010 Read SI DIGITAL www.shootingindustry.com

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